Swiss soccer’s organizing body, the Swiss Football League (SFL), has announced that it has awarded domestic media rights for its top two tiers to two networks. The pay-TV provider Blue Entertainment AF and the country's public broadcaster, SRG SSR will share these rights.
The new agreement will see every single match from Switzerland’s top-tier Super League and second-tier Challenge League broadcast across these two platforms. This arrangement is set to commence from the start of the 2025-26 season and run until the end of 2029-30.
Blue Entertainment's Blue Sport channel, owned by telecommunications giant Swisscom, will broadcast all Super League matches. Meanwhile, national broadcaster SSR will show one fixture per gameweek as well as season-ending relegation playoffs.
Both rights-holders also have permission to broadcast highlights of every league fixture on both their linear and digital platforms.
Blue Sport continuing long-standing partnership
This announcement continues a long-standing relationship between SFL and these broadcasters. In fact, Blue Sport (previously known as Teleclub) has held some form of broadcasting rights with SFL since 2006.
Swisscom acquired Super League broadcasting rights in 2020 for the period spanning 2021-25 before sublicensing one game per week to SRG SSR – an agreement that is set to continue following SFL’s February 26 tender.
Claudius Schäfer, Swiss Football League chief executive, said:
“In a difficult context, we managed to find a solution satisfactory for all parties. We thus guarantee on the one hand that Swiss club football remains visible to a wide audience, and on the other hand, that the clubs receive compensation for their media rights. This provides stability and planning security for Swiss club [soccer].”
In addition to Super League coverage, Blue Entertainment's free channel - Blue Zoom - will showcase what they term as "flagship" matches each gameweek from the Challenge league live. On its part, SRG SSR plans on offering highlights from its roster of approximately 180 games per season.
SRG SSR dominate Swiss football scene
SRG SSR also holds the Swiss broadcasting rights for Switzerland National Team matches organized by UEFA, the European governing body. This is thanks to a deal signed in 2021 that will run through 2028.
As a member of the EBU, a free-to-air group of European broadcasters, SRG SSR has long been a rights-holder for Swiss national team games and UEFA national team competitions. Notably, it was the host broadcaster of Euro 2008, which was co-hosted by Austria and Switzerland.
This new agreement between SFL and these two networks promises an exciting era for Swiss soccer fans. With comprehensive coverage across both linear and digital platforms, fans can look forward to enjoying their favorite matches from anywhere at any time.
