Sports data and technology company, Stats Perform, has entered into a multi-year partnership with the Confederation of North, Central America and Caribbean Association Football (Concacaf). This collaboration aims to revolutionize the sports betting landscape by integrating advanced data analytics and live streaming video rights.
The agreement grants exclusive rights to Stats Perform for Concacaf's premier men's and women's national team competitions. These include high-profile events such as the Concacaf Gold Cup, Nations League (within select territories), and Champions Cup.
Philippe Moggio, Concacaf general secretary said:
“We are excited to partner with Stats Perform, a highly trusted global leader in sports AI and technology. Their expertise and powerful tools will support our effort to elevate the game and engage fans, sponsors, and media partners in new and innovative ways.”
Opta and AI-powered services for audience growth
A significant aspect of this partnership involves leveraging Opta- and AI-powered services to help grow audiences while boosting revenues. The deal will enable Stats Perform to collect in-venue data across all Concacaf competitions exclusively. This information will then be provided to media markets along with betting-related data rights.
In addition, a comprehensive package of live audiovisual streams is included in this agreement. In America, distribution to licensed global sportsbooks will be managed by SportsContentCo., a reseller partner of Stats Perform.
Sportsbooks offering Concacaf betting-related streaming can now utilize Stats Perform’s AI capabilities. This technology delivers an augmented layer within game videos that enhances both watching and betting experiences for users. Advanced features include instant highlights powered by AI as well as interactive stats overlays from Opta - making each game more informative while adding an interactive element that engages viewers on a deeper level.
Official data feeds & editorial services
Stats Perform’s OptaAI teams are set to provide official data feeds alongside editorial services using their new tool - Opta Live match analysis tool. This service offers real-time insights into games which can significantly enhance viewer engagement levels during matches.
Concacaf will also adopt Stats Perform’s AI-powered automated tools such as Opta Stories, Opta Stream, and Opta Points. These tools aim to expand Concacaf's sponsorable inventory, opening up new avenues for revenue generation.
This partnership between Stats Perform and Concacaf marks a significant step forward in the sports betting industry. By integrating advanced data analytics with live streaming capabilities, this collaboration promises to deliver an enhanced viewing and betting experience for sports fans while simultaneously driving audience growth and revenue generation for Concacaf.
