Sky Bet, the renowned online gambling firm, has announced the extension of its sponsorship for 'The Overlap', a popular YouTube channel dedicated to football. The channel was founded by Gary Neville, former Manchester United captain and is known for its engaging football-focused content.
Sky Bet has been a founding partner of 'The Overlap' since it was launched in 2021. With this extended sponsorship, the brand will continue supporting flagship formats such as The Overlap interviews, Fan Debates, and the Super 6 segment on the weekly ‘Stick to Football’ podcast.
This renewed partnership underscores Sky Bet's "continued commitment" to delivering original fan-first football content that resonates with audiences across platforms. It also highlights their dedication towards creating valuable brand property through engaging sports content.
Gary Neville, Manchester United legend, said:
“I want to thank Sky Bet for partnering with us over the past four years. Without their support, we wouldn’t have been able to deliver the content you see today.
“It’s fantastic to have them on board for another two years, and I’m excited to see what we can achieve together.”
Star-studded panel
'The Overlap' boasts an impressive panel featuring notable personalities like Roy Keane, Ian Wright, Jamie Carragher and Jill Scott along with Gary Neville himself. This star-studded lineup adds immense value to the channel’s content making it a valuable brand property for Sky Bet.
The extended sponsorship of 'The Overlap' by Sky Bet is a testament to their commitment towards delivering engaging and original football content. It also showcases the potential of partnerships between sports personalities and betting firms in creating valuable content for fans.
