Barcelona forward Raphinha is the face of a new campaign by LaLiga and Bitget, a leading cryptocurrency exchange. The campaign aims to highlight the similarities between football and trading.
Raphinha brings his unique skill set to three promotional videos to showcase Bitget's primary trading products - Copy Trading, Launchpool, and Pre-Market services. The Brazilian national is enjoying his most successful season with Barcelona, having reached 50 goals and assists, as the team competes for the LaLiga title, UEFA Champions League trophy, and Copa del Rey.
Barcelona forward, Raphinha, stated:
“Football and trading both demand quick thinking and the right tools. Bitget’s platform helps traders stay ahead just like we do on the pitch.”
A partnership rooted in education
This promotional campaign marks another milestone in Bitget's partnership with LaLiga. In September last year, they became official crypto partners of the Spanish top flight. Central to this partnership is their commitment to offering educational initiatives around cryptocurrency trading.
Bitget also confirmed that fans participating in these initiatives could win prizes such as match tickets for Barcelona games featuring Raphinha himself - a "hat-trick of opportunities" where fans can learn about crypto trading while potentially winning exciting rewards.
Shared spotlight between crypto and football
Gracy Chen, CEO at Bitget, said:
“What excites me most about this partnership isn’t just the shared spotlight between crypto and football; it’s how fundamentally alike these worlds are."
She further explained that when Raphinha receives a ball during a game, he processes positioning information along with momentum data in real-time, much like how skilled traders read market movements.
Gracy Chen, CEO at Bitget, added:
“We’ve built tools that give users that same edge: Copy Trading lets you learn from the pros, Launchpool brings effortless passive income, and Pre-market offers early winning opportunities. This campaign celebrates that strategic mindset, whether you’re trading on our platform or watching Raphina light up the Camp Nou.”
This partnership between Bitget and LaLiga is not just about promoting cryptocurrency trading but also about educating fans on how to navigate this new financial landscape. It's a unique blend of sports and finance where fans can learn, trade, and win - all while enjoying their favourite sport.
