Premier League signs deal with Genius Sports to provide in-game data and graphics

Akash Roy 3 months ago
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The new agreement will come into action later this season and will affect EPL broadcasts on Sky and BT Sport

TV broadcasts of the Premier League will be getting a new coat of paint later this season when special real-time graphics and data appear on screen during coverage from Sky and BT Sport. This comes after the English top flight signed a deal with data and technology company Genius Sports.

Just some of the new quirks which fans will have access to include real time statistics like player running speed and shot velocity.  This data will be presented on screen via nifty graphics made possible by a skeletal tracking system which Genius Sports have developed.

Not only will this new technology be made available to broadcasters and presented to fans watching at home, it will also be provided to clubs themselves to help them with their coaching.

Premier League games run on an eight-second delay, enabling broadcasters to place graphics on screen seamlessly during matches.

This technology runs on artificial intelligence and machine learning, and Genius Sports don't plan on stopping their sports technology revolution there. They hope to continue to push the envelope on what can be done with sports broadcasts in the future.

Mark Locke, Chief Executive at Genius Sports said:

"This partnership is an important next step in demonstrating the way data and advanced technology can amplify storytelling and fan engagement."

"Genius has believed deeply in this vision for many years, which is now becoming a reality in partnership with Football DataCo and the Premier League. We're incredibly excited to work on solutions to enhance how the most popular league in world soccer is consumed by millions of passionate fans worldwide."

With the Premier League far and away the most popular and profitable football competition on the planet, executives are always looking for new and innovative ways to engage and retain audiences. This latest deal is another example of that drive to stay ahead of the competition.

The Premier League will bring in £4.8bn in domestic broadcast revenue between 2022 and 2025, and £5.05bn from international TV rights across the same period. That's over £10bn in revenues over the next three seasons.

This deal with Genius Sports is another example of the Premier League attempting to hold onto that supremacy, keep audiences interested and keep those rights revenues high. Only time will tell how big a success the data and graphics will be when they start appearing on screens later this season.

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