The final of the revamped FIFA Club World Cup tournament, which saw England’s Chelsea triumph over Ligue 1 champions Paris Saint-Germain (PSG), drew an audience of nearly 5 million on French commercial broadcaster TF1. This impressive viewership outperformed the UEFA Women's Euro match between France and the Netherlands.
Chelsea's decisive 3-0 victory over PSG at MetLife Stadium in New Jersey, USA, was watched by a staggering 4.8 million viewers on TF1. This represents a significant 30.1% audience share for the broadcaster during that time slot.
PSG, who are also reigning UEFA Champions League winners, were unable to secure a win against Chelsea. Despite their loss in this match-up, it is worth noting that their Champions League final victory over Inter Milan had drawn an even larger audience of 11.8 million.
Club World Cup final vs Women’s Euro viewership
In comparison to other recent football events broadcasted on French television channels, the Club World Cup final managed to surpass France’s encounter with the Netherlands in the UEFA Women’s Euro last night.
France’s thrilling 5-2 win attracted under 2.3 million viewers - less than half of those who tuned into watch Chelsea take on PSG in New Jersey. The women's match was originally scheduled for TF1 but was later moved to TMC TV channel and finally aired on public-service broadcaster France 2.
Global platform for football fans
The controversial Club World Cup final was simultaneously streamed by DAZN sports streaming service which held global rights to broadcast the entire tournament across various markets worldwide.
DAZN provided coverage free-of-charge on its platform and agreed multiple sub-licensing deals with broadcasters across major markets globally - further expanding its reach and making the tournament accessible to a wider audience.
The FIFA Club World Cup final's viewership figures underscore the immense popularity of football in France and around the world. Despite being lower than PSG's Champions League final, it still managed to outperform other significant matches like the UEFA Women’s Euro. This highlights not only the appeal of high-stakes club football but also points towards potential areas for growth in women's football viewership.
