The Brazilian streamer and YouTuber Casimiro Miguel is again in the headlines. He will be streaming the upcoming 2023 FIFA Women's World Cup after coming into an agreement with Brazilian commercial broadcaster Globo.
Last year, Miguel streamed 22 matches of the Qatar World Cup on his YouTube and Twitch channels in the course of the tournament.
In order to spread their rights over both pay-TV and free-to-air, Globo TV, which currently holds the rights of FIFA, has been looking for potential partners on pay-tv as well as free-to-air to do so.
As was the case with the last Women's World Cup, Globo held the rights and they shared them with Bandeirantes, a Brazilian FTA broadcaster.
However, this time around, they have struck a deal with Casimiro, a YouTuber and Twitch streamer who has gained quite a following.
Casimiro started streaming sports events last year
Casimiro has been streaming sports events for a long time now. He has streamed matches for Brazilian clubs such as Botafogo and Vasco de Gama as well as some other Brazilian clubs.
The CazeTV YouTube channel of Casimiro racked up a peak viewership of 6.16 million viewers during the quarterfinals between Brazil and Croatia during the Qatar World Cup.
Streamers like Casimiro are leading the way to a modern-era revolution in broadcasting, and it will be interesting to see what the future holds for the broadcasting industry as a whole.
The Women's World Cup is slated to begin on July 20 in Australia and New Zealand, with the finals to be held on August 20. The defending champions United States of America are again favorites to add another World Cup trophy to their collection.
The Brazilian team is placed in Group F along with France, Jamaica, and Panama.
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