IMG-owned sports network Sport 24 seals broadcast rights deal with FIFA for upcoming summer showcase
The pinnacle of international football in the women's game, the FIFA World Cup, will air on IMG-owned sports network Sport 24 after it signed a new deal with the world governing body.
Sport 24 is an in-flight and in-ship sports broadcasting network owned by American global sports, events and talent management company IMG.
The channel is in operation on planes and ships around the world. During the 2022 Qatar World Cup, a total of five million people watched the action on Sport 24 on more than 800 planes and 150 cruise ships.
This same huge scope will now be afforded to the 2023 Women's edition of the FIFA World Cup, which will take place in Australia and New Zealand later this year.
The 2023 Women's World Cup will join other huge sporting competitions like the 2023 Rugby World Cup and the ICC 2023 Cricket World Cup, both of which will also be available to travellers on Sport 24.
IMG Senior Vice President of Content and Channels, Richard Wise, said of the deal:
“Off the back of our best ever Fifa World Cup coverage, we’re delighted to add more thrilling international football to our global rights portfolio for our airline and cruise ship partners,”
“The Fifa Women’s World Cup is set to be a global spectacle and now passengers can watch the very best sporting action even while travelling.”
FIFA remain in dialogue with broadcasters around the world as they look to tie up the final deals in several key territories before the competition gets underway in July of this year.
There are still no agreements in place for the 2023 Women's World Cup to be broadcast in some huge markets like Germany, Italy and the United Kingdom.
Football's world governing body has also been in the news recently for some less than flattering reasons as it receives heavy criticism for choosing Brazilian supermodel Adriana Lima to act as the tournament's official fan ambassador, and the tourist authority of Saudi Arabia (Visit Saudi) as the competition's main sponsor.
FIFA will hope they can get all of these niggling issues sorted soon so the attention can get back to the players on the pitch at this highly anticipated World Cup.
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