Amazon Prime Video, the over-the-top (OTT) service of e-commerce behemoth Amazon, is set to offer matches from the UEFA Nations League European national teams tournament on a pay-per-view (PPV) basis. This move marks a significant shift in sports broadcasting and offers an affordable alternative for sports fans.
The men's competition matches will be available at £2.49 ($3.14) per game starting with today's Nations League quarterfinals featuring Netherlands vs Spain and Italy vs Germany. The coverage of this year's tournament will continue until the final match on June 8.
This initiative is part of a broader deal for Amazon to provide all UEFA men's national team matches via PPV through June 2026. The package includes selected European qualifiers for FIFA World Cup 2026, European international friendlies, and Nation League play-off games. However, it should be noted that this deal does not include home nations sides from the UK due to existing rights agreements.
Exclusions and existing rights agreements
Domestic rights for Nations League matches involving England are held by public broadcaster ITV through 2028, while Scotland, Northern Ireland, and Wales' games will be broadcasted by fellow public broadcaster BBC.
Tim Wood, head of rights and business affairs for Prime Video Sport, said:
“We’ll be able to offer the biggest knockout fixtures in the UEFA Nations League starting this week and through to its conclusion in the summer, alongside other great UEFA National Team Football matches, for a low-cost and without the need for a subscription.”
Expansion into French football broadcasting
This announcement follows closely behind Prime Video’s recent venture into offering French soccer’s top-tier Ligue 1 matches on PPV basis as well. Up to three Ligue 1 games per weekend are now available on Prime Video's marketplace at £2.49 per game without any requirement for Amazon Prime membership.
These deals significantly enhance Amazon Prime’s live sports portfolio in the UK. The platform already includes Europe's top-tier UEFA Champions League, shared with pay-TV broadcaster TNT Sports, and 20 live games each year from the English Premier League.
These developments mark a significant shift in sports broadcasting by offering affordable access to major sporting events without requiring a subscription. This move is likely to appeal to both sports fans and sports betting enthusiasts alike.
