The World Endurance Championship's (WEC) 24 Hours of Le Mans, an iconic event in the world of sports, has once again proven its global appeal. The centenary edition of the race, held in June this year, recorded a staggering global audience of 113 million viewers, marking a 150 per cent increase in viewership year-over-year.
The 24 Hours of Le Mans was broadcast in 196 countries, demonstrating the event's global reach and popularity. The race's appeal is not limited to any specific region or demographic, with key market shifts observed in the US, Germany, Japan, and Denmark.
In addition to the live broadcast, an additional 35 million viewers saw excerpts of the race on TV news in France, further amplifying the event's exposure.
What is driving this huge surge in viewership?
Several factors likely contributed to the significant boost in global viewership. One of the key attractions was Nascar’s Garage 56 entry, which generated considerable interest, especially in the US.
Motor Trend recorded a 59 per cent increase in viewership in the US, making it the second-biggest audience worldwide, just behind the traditionally large domestic viewing figures in France.
The centenary edition of the race also played a significant role in attracting viewers. The event saw an attendance of 325,000 fans, falling just short of the overall record of 400,000 set by the legendary 1969 race.
What is to come for Le Mans?
Fans of the 24 Hours of Le Mans have much to look forward to, as the 2024 edition of the iconic endurance event is set to return from 12th to 16th June next year. Given the increasing global interest and viewership, the upcoming edition promises to be an even bigger spectacle.
The 24 Hours of Le Mans continues to captivate audiences worldwide, with its thrilling endurance challenges and iconic status in the world of sports. The significant increase in global viewership is a testament to the event's enduring appeal and its ability to adapt and grow in an ever-evolving sports landscape.
As sports fans and sports betting enthusiasts, we can only anticipate what the next edition will bring.
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