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Yahoo Sports and OneFootball launch new soccer content hub

The two giants have joined forces to revitalize US football content

Yahoo Sports and OneFootball have announced a partnership to launch a new soccer content hub, aiming to provide comprehensive global coverage across news, analysis, and video. This co-branded hub will be available in the US and Canada on the Yahoo Sports website and app.

The new hub is designed to offer extensive soccer content for fans. It will include news and analysis from leagues and competitions around the world. The existing offerings of Yahoo Sports will be supplemented by OneFootball’s 24/7 newsroom that operates in six languages. Furthermore, it will leverage the digital soccer platform’s network of over 200 content partners and publishers.

This collaboration between Yahoo Sports and OneFootball comes as both countries gear up to co-host the 2026 Fifa World Cup matches alongside Mexico. The US is also set to host this summer's Copa America as well as the 2028 Olympic Games which will feature soccer.

Advertising revenue on main hitlist for the new platform

The creation of this new hub not only caters to sports fans but also opens up fresh advertising opportunities for brands looking to activate around these events. Brands can now tap into this platform's potential reach among sports enthusiasts in North America.

OneFootball, backed by European top clubs such as Real Madrid, Bayern Munich, Manchester City aims at expanding its audience reach through this union with Yahoo Sports. This partnership allows them access into previously untapped markets in North America.

OneFootball already hinted last year for collaboration

In an interview last October, Patrick Fischer - Co-Chief Executive Officer at OneFootball expressed his desire for the company to continue "onboarding third-party content" onto their platform post its restructure in 2023. He emphasized that they would favor an “open platform” approach rather than rights acquisitions moving forward.

Ryan Spoon, president of Yahoo Sports, said:

“We’re thrilled to team up with OneFootball to build the leading home for global soccer coverage, There is a growing appetite for great and comprehensive soccer content. Together with OneFootball, we’ll cover soccer with unmatched depth across multiple platforms and unlock meaningful sponsorship opportunities for our brand partners.”

This partnership between Yahoo Sports & OneFootball is set to revolutionize the way soccer content is consumed in North America. It promises to provide comprehensive coverage for fans while also offering new opportunities for brands and expanding OneFootball's reach into new markets.

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