Global investment platform eToro and Premier League side West Ham United have announced a multi-year renewal of their partnership, extending their shared commitment to financial education, gender equality, and inclusive growth. A household name among consumer investors and users of crypto casinos alike, eToro has gone from strength to strength through its partnership with the East London club.
The renewed deal will see eToro continue as the online trading partner of both the men’s and women’s teams through the 2025–26 and 2026–27 seasons.
The agreement builds on a successful collaboration to date and introduces an expanded focus on financial literacy and accessibility for underrepresented communities. At the heart of this renewed partnership is the continuation of eToro’s “Loud Investing” campaign, a purpose-driven initiative designed to close the gender investment gap.
Through community-led activations, educational workshops, and real-world experiences, the campaign seeks to empower women and other underrepresented groups with the tools and confidence to make informed financial decisions.
Earlier this year, eToro conducted a financial literacy session with players from West Ham United FC Women
, providing essential insights into investing fundamentals and helping build confidence in managing personal finances.
The partnership will continue to provide vital educational tools on investing to the club's domestic and international supporters.
The renewed deal will continue to amplify the 'Loud Investing' campaign, empowering more women, athletes, and supporters to build the knowledge and confidence they need to take charge of their financial futures.
As part of the renewed sponsorship, eToro will enjoy significant visibility across the club’s matchday and digital platforms. This includes LED perimeter signage, in-stadium big screen exposure, and branded integrations across West Ham’s official digital channels. These activations aim to bring financial literacy conversations into the heart of football culture.
eToro, a pioneer in the world of social investing, is on a mission to make investing more transparent, accessible, and socially responsible. Beyond its collaboration with The Hammers, the platform has partnered with other top-tier clubs, including Arsenal, Aston Villa, Everton and Premiership Women’s Rugby (PWR), demonstrating its deep commitment to promoting gender equity across both finance and sport.
In addition to eToro, West Ham United has recently announced commercial deals with several other key partners, including Trainline, Corpay, BoyleSports, Paul Robinson Solicitors, and Lilley Plummer. These partnerships underscore the club’s strong commercial appeal and ongoing efforts to align with brands that champion purpose-driven values.
