Uefa, the governing body of European football, is set to conduct a comprehensive growth assessment of its over-the-top (OTT) streaming platform. This move could potentially lead to a request for proposal (RFP) and a change in supplier.
In an effort to gather insights from market experts on how best to evolve or replace Uefa.tv, Uefa has launched a Request for Information (RFI). The OTT service went live as a free global platform in June 2019 and is currently powered by Endeavor Streaming’s end-to-end Vesper technology.
Currently, Uefa.tv streams over 250 live events per season. However, the organization aims to significantly increase this number up to as many as 1,000 live events per season. These would include matches and competition draws on a platform capable of handling real-time data overlays while enforcing global geo-rights and offering content protection via digital rights management and anti-piracy measures.
Monetization strategy development
A key requirement outlined by Uefa in the RFI is the development of monetization strategies beyond ad-supported free offerings. The organization has identified tiered pay-per-view pricing models such as per match, per competition, monthly or annually. Additionally, dynamic advertising insertions and sponsorship/branded content sections are also being considered.
In their statement regarding this matter, UEFA said: “Uefa seeks insights from industry-leading suppliers to determine the best approach for the future of Uefa.tv - whether through enhancing existing services or transitioning to new technical partners.”
Potential change in supplier
The current supplier Endeavor Streaming led an UX refresh earlier this year which saw UEFA.tv relaunch with an improved interface along with advanced platform capabilities and expanded content offerings before men's European club competition knockout phase.
However it should be noted that "this RFI does not constitute an RFP or an obligation on the part of Uefa to acquire any service. Uefa reserves the right to determine how it should proceed as a result of this RFI and the subsequent process may – at Uefa’s discretion – result in Uefa replacing the current supplier.” Uefa.tv's live game offerings have traditionally revolved around youth, women's, and futsal competitions. However, earlier this year it did live stream Nations League matches not involving the Italian national team for free to registered users in Italy.
To participate in any subsequent RFP, interested candidates must respond to the RFI by submitting relevant information and documentation before August 22 midday (CET) deadline. A potential RFP will then be sent out in mid-October with first round bids due on December 5. Any new supplier agreement would come into force from April 2026.
