UEFA, the governing body of European soccer, has announced a new tender for the broadcast rights to the Women’s Champions League matches. The tender covers Europe and the Americas and is set for the upcoming 2025-2030 rights cycle.
The sports agency Two Circles will manage this tender. In June 2024, UEFA appointed Two Circles as its exclusive media sales agency and sponsorship agency for UWCL during this cycle. This marks a significant milestone as it's the first time that Two Circles has managed media rights for this competition.
Interested parties can contact UWCLtender@twocircles.com to participate in this process.
Simultaneous tenders across continents
The European and pan-American tenders will run concurrently, with different packages offered in each region.
In the European market, UEFA has structured the tender into three fixture parcels. These packages offer a range of options, from 15 to 375 games, spread across a five-year term. The aim is to cater to a broad spectrum of broadcasters including free-to-air channels, pay-TV services and OTT platforms.
On the other hand, for the American market, UEFA has designed a different approach. One universal parcel will be available to every country outside of the United States. However, within the US itself - given its linguistic diversity - separate packages have been created specifically tailored towards English-language and Spanish-language rights. This strategic move ensures that soccer fans across America can enjoy UWCL matches in their preferred language.
Format change in upcoming seasons
The format of UWCL will undergo changes starting from the 2025-26 campaign. It will transition into a league phase with eighteen sides followed by a playoff round which increases game offerings significantly compared to previous seasons.
DAZN currently holds primary global broadcasting rights for UWCL under an agreement that runs through until end of current season (2024-25). In the 2023-24 season, DAZN made most of the competition’s group stages available for free. The 2022-23 final was also broadcasted free-to-air across multiple European territories through a sub-licensing deal with the European Broadcasting Union.
This tender launch marks an exciting time for sports fans and sports betting enthusiasts alike, as it promises to bring more games and increased accessibility to one of soccer's premier women's competitions.
