UEFA, the governing body of European soccer, has announced a significant change in the kick-off time for the UEFA Champions League final. The decision is aimed at enhancing the matchday experience for fans, teams, and host cities while also boosting international viewership.
The shift will commence with the 2026 fixture. The final of Europe's elite club tournament will now start at 6pm Central European Time (CET), three hours earlier than its current slot at 9pm CET. This move is expected to optimize logistics and operations while making it more convenient for travelling fans who rely on public transport.
Benefits for fans and host cities
UEFA is confident that this decision will bring about significant improvements in accessibility, benefiting both match-going fans and host cities. With the earlier kick-off time, fans who travel to watch the games will have a better chance of utilizing public transport services after the match. This change in schedule also provides supporters with more time to continue their post-match celebrations, which can positively impact local businesses in the host cities. Furthermore, an earlier start to the game allows for smoother operations on match day, optimizing logistics and overall management.
Aleksander Čeferin, UEFA president, said:
“With this change, we are placing the fans’ experience at the heart of our planning. Uefa Champions League final is the highlight of the football season, and the new kick-off time will make it even more accessible, inclusive, and impactful for everyone involved.
“While a 9pm CET kick-off is well suited for midweek matches, an earlier kick-off on a Saturday for the final means an earlier finish – regardless of extra time or penalties – and offers fans the opportunity to enjoy the rest of the evening with friends and family, reflecting on the game of the season.”
In addition to these benefits, UEFA also highlighted that an early kick-off would align with a 'more accessible broadcasting window'. This strategic move aims at reaching younger viewers as well as expanding its global audience base - particularly in Asia. This isn't the first time changes have been made to enhance viewer experience; back in 2010, UEFA permanently moved Champions League finals from Wednesdays to Saturdays.
