Shrachi Sports Entertainment Network (SSEN), a dedicated sports OTT platform, has officially placed its bid for the broadcasting rights of the FIFA World Cup 2026 and 2030. This move underscores both ambition and vision, reflecting SSEN's determination to redefine how global football reaches audiences across India and the subcontinents.
Valued at an estimated USD 2 Million (Rs.18-20 crores), this bid is a testament to SSEN's commitment towards bringing international football closer to home. The network aims to challenge conventional sports broadcasting models while positioning India as a central hub in the global football narrative.
Free-to-View streaming model
If awarded, SSEN intends to stream both tournaments entirely on a free-to-view basis. This pioneering model would ensure that millions of fans across India, Bangladesh, Sri Lanka, Bhutan, Nepal and Maldives can watch one of the world's greatest sporting events without any subscription fees or barriers to entry.
This bold proposal builds on SSEN’s expanding portfolio of premier sports properties which already includes marquee tournaments like Calcutta Football League and I-League.
Tamal Ghosal, Chairman of Shrachi Sports, said:
"The bid is more than a business move - it is a commitment to inclusivity and reshaping the future of football consumption in the region. By offering the FIFA World Cup streaming free to fans, we are democratising access to the game and laying the foundation for a long-term legacy that inspires generations"
Expanding portfolio
The network already streams marquee tournaments including the Calcutta Football League and I-League. In addition, it is also noteworthy that SSEN is the first platform ever to stream Women's Bundesliga and German Handball Bundesliga games live in India - underscoring its credibility as a platform delivering both Indian and international sporting action to mass audiences.
By taking these decisive steps towards acquiring broadcasting rights for two future FIFA World Cups - arguably one of sport’s most prestigious events - Shrachi Sports Entertainment Network signals its determination not only in challenging conventional sports broadcasting models but also in positioning India as a central hub in global football narrative.
SSEN's bid for the FIFA World Cup 2026 and 2030 broadcasting rights is a significant step towards revolutionizing sports broadcasting in India and the subcontinent. It not only promises to bring global football closer to home but also aims at making it accessible to all, thereby fostering a more inclusive sporting culture.
