The 2025-26 season has seen LaLiga clubs, including Valencia, Sevilla, Real Madrid, and Athletic Club, unveil a series of fresh and renewed partnerships across various sectors. Apuestas en directo con cuotas competitivas is just one sector that these Spanish giants have joined forces with.
These alliances span electronics, consumer goods, betting, and global lifestyle brands, further reinforcing the commercial strength of Spain’s top flight.
Athletic Club have announced a partnership with international betting company Linebet, which will serve as the club’s official regional betting partner in Africa for the 2025-26 season.
This collaboration aims to expand the Basque club’s visibility across African markets through fan engagement initiatives, digital content and promotional campaigns tailored to Africa's fast-growing football audience.
This agreement reflects Athletic Club’s strategic efforts to enhance its international reach, while offering Linebet greater exposure within one of football’s most dynamic regions.
Valencia have named Pascual Martí, one of Spain’s leading home appliance and electronics retailers, as their official partner for the 2025-26 season.
This partnership aims to deepen the retailer’s connection with Valencian fans while aligning with the club’s long-standing values of loyalty, tradition, and community. The alliance also supports Valencia’s broader commercial strategy, which involves collaborating with regional brands that reflect the club’s heritage and identity.
Sevilla have signed a new agreement with Aseer Time Group, a Kuwait-based beverage and confectionery company.
Aseer Time joins as the club’s official juice partner for the 2025-26 season, marking an important step in Sevilla’s strategy to strengthen its commercial presence in the Gulf region. The partnership also provides the Kuwaiti brand with a foothold in European football through one of Spain’s most globally recognised clubs.
Real Madrid and Nivea Men have extended their long-standing global sponsorship agreement until 2030.
The renewal expands the partnership to include products from the wider Beiersdorf portfolio, including Nivea, Liposan, and Labello. As part of the new phase, Nivea Men will continue to supply Real Madrid’s first team with its skincare line and will launch a limited-edition “Real Madrid by Nivea Men” collection.
These latest deals highlight the commercial diversity and internationalisation of LALIGA clubs.
From Valencia’s locally anchored partnership with Pascual Martí to Real Madrid’s long-term global alliance with Nivea Men, the ongoing 2025-26 season underscores how Spanish football continues to attract a broad and dynamic portfolio of corporate partners across markets and industries.
The sustained sponsorship momentum during the ongoing 2025-26 campaign underlines the league’s commercial strength and its appeal to a wide range of businesses.
