Poland's premier football league, Ekstraklasa, has taken a significant step towards expanding its international viewership. The league recently signed new licensing agreements for the 2025/26 and 2026/27 seasons, making it more accessible to sports fans worldwide.
In Germany, Austria, and Switzerland, the broadcast rights have been secured by sports channel Sportdigital Fußball. This partnership will allow selected top matches from the Ekstraklasa league to be aired in these regions.
The broadcasts will be available on linear channels such as Sportdigital Fußball and Sportdigital Fußball 2. Additionally, they can also be accessed via the Sportdigital+ app – all in German language.
Wide availability across multiple platforms
Sportdigital Fußball and its sister channel are widely available across various platforms in Germany, Austria and Switzerland. These include Sky Deutschland (Germany), Vodafone (Austria), Magenta V (Switzerland), Zattoo among many others. This wide distribution network ensures that the broadcasts reach a substantial audience base of around seven million viewers across these regions.
Sportdigital is not just limited to broadcasting Polish football; it offers much more to its viewers. It also airs other major football competitions including Portuguese League, Copa del Rey, Major League Soccer (MLS), J.League, Scottish Premiership, and AFC Champions League.
This diverse portfolio of sporting events makes it an attractive platform for sports fans as well as sports betting enthusiasts who follow multiple leagues globally.
Win-win situation
The new licensing agreement between Poland’s first division football league Ekstraklasa and Sportdigital is a win-win situation for both parties involved. While this deal expands the international reach of Ekstraklasa, it also enriches Sportdigital's content offering, making it a more attractive platform for sports fans and bettors alike.
Bendix Eisermann, Managing Director of Sportdigital, said:
“We are delighted to continue our partnership with Ekstraklasa in Germany, Austria and Switzerland. Our viewers appreciate the excellent broadcast quality, and German fans in particular are very happy to be able to continue watching Lukas Podolski’s games. ‘Poldi’ still has many fans not only in Cologne, who will continue to be well served by Sportdigital Fußball in the future”
This partnership is a testament to the growing popularity of Polish football and its potential to attract viewers from across the globe. It will be interesting to see how this collaboration unfolds in the coming seasons.
