Snapchat to produce content for the EPL and WSL alongside Sky Sports

Akash Roy 2 months ago
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Social media platform adds the Women's Super League to its football deal with the broadcasting giant

Instant messaging app Snapchat has renewed its deal with Sky Sports UK to produce short clips of football content. The new agreement will see the company release videos covering both the Premier League and the Women's Super League.

Premier League content produced by Snapchat will include short video clips taken from Sky Sports' Monday Night Football show, which regularly includes opinion and analysis from top pundits Gary Neville and Jamie Carragher.

This made-for-mobile content will be released via Snapchat Discover. This will include highlights from every Premier League match, highlights from selected WSL matches, a dedicated WSL talk show, behind-the-scenes content, selected goals and clips from MNF and also Soccer AM.

This wide-ranging content will promote Sky Sports on the social media platform going forward. The broadcaster is hoping to capitalise on the large football-loving audience present on the platform. Snapchat Discover reported a 25 million strong global audience during Q2 of 2022 and enjoyed huge activity during the mens and womens editions of Euro 2020.

This renewal is the latest football-related deal done by Snapchat, having recently joined forces with LaLiga to produce augmented reality content on its platform such as Bitmojis, Cameos, filters and stickers. Snapchat Discover started streaming weekly La Liga highlights back in September, as well as archive footage. The IM app will now provide similar content for the Premier League and WSL.

Football leagues around the world are looking at various ways to innovate in terms of how they produce and disseminate content. Serie A has already made the jump into the Metaverse, various others are experimenting with VR, and almost all are working together with social media and other internet-based companies in an attempt to attract as large and diverse an audience as possible.

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