Snapchat to produce content for the EPL and WSL alongside Sky Sports

Akash Roy 2 months ago

Social media platform adds the Women's Super League to its football deal with the broadcasting giant

Instant messaging app Snapchat has renewed its deal with Sky Sports UK to produce short clips of football content. The new agreement will see the company release videos covering both the Premier League and the Women's Super League.

Premier League content produced by Snapchat will include short video clips taken from Sky Sports' Monday Night Football show, which regularly includes opinion and analysis from top pundits Gary Neville and Jamie Carragher.

This made-for-mobile content will be released via Snapchat Discover. This will include highlights from every Premier League match, highlights from selected WSL matches, a dedicated WSL talk show, behind-the-scenes content, selected goals and clips from MNF and also Soccer AM.

This wide-ranging content will promote Sky Sports on the social media platform going forward. The broadcaster is hoping to capitalise on the large football-loving audience present on the platform. Snapchat Discover reported a 25 million strong global audience during Q2 of 2022 and enjoyed huge activity during the mens and womens editions of Euro 2020.

This renewal is the latest football-related deal done by Snapchat, having recently joined forces with LaLiga to produce augmented reality content on its platform such as Bitmojis, Cameos, filters and stickers. Snapchat Discover started streaming weekly La Liga highlights back in September, as well as archive footage. The IM app will now provide similar content for the Premier League and WSL.

Football leagues around the world are looking at various ways to innovate in terms of how they produce and disseminate content. Serie A has already made the jump into the Metaverse, various others are experimenting with VR, and almost all are working together with social media and other internet-based companies in an attempt to attract as large and diverse an audience as possible.

Stick around for more football news, and check out our free, legal football live streams.

Follow Sporticos on Google News

Check Sporticos on Google News
Google News Feeds
Read more:

Breakthrough in broadcasting deal for women's World Cup

Reports suggest that BBC and ITV will likely provide coverage of the tournament from Australia and New Zealand this summerIt has been reported that football's world governing body FIFA has agreed a deal with UK broadcasters to televise coverage of the upcoming women's World Cup, which is set to take place in July and August of this year.With the tournament swiftly approaching, there are concerns in some quarters with a broadcasting deal in the UK still yet to be announced.However, sources suggest that a deal has been reached and right now it seems highly probable that public broadcasters BBC and...

Thousands of Juventus fans boycott Sky and DAZN

The protest comes in the wake of the Turin giants being docked 15 points following an investigation into club financesBroadcasters Sky and DAZN face huge losses as thousands of Juventus fans cancel their memberships. This action comes after their beloved club was docked 15 points in the Italian Serie A and dropped to 10th in the table.Just one point from the two games which followed, a 3-3 draw with Atalanta at home and a 2-0 loss to now fellow mid-table side Monza also at home, has seen them drop to 13th in the Italian top flight, 15 points adrift of...

BBC to continue showing football from summer Olympics until 2032

The British Broadcasting Corporation (BBC) has retained rights to the Olympic games in a new deal running until Brisbane 2032UK Fans of football and other Olympic sports will be able to watch the summer games for free until 2032 after the public broadcaster renewed its TV rights for the event.However, they will have to pay to gain access to every competition at the Olympics as Discovery retains the majority of broadcast rights.This extension continues the previous deal between the IOC (International Olympic Committee), the BBC and Warner Bros Discovery which allows the free-to-air network to run only two simultaneous live...