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Sky Sports set to axe Soccer AM after 28 years

Published: Updated: 15:01, 23 Mar 2023

Iconic UK football show to be cancelled after almost three decades on air

Having been a regular fixture on Saturday mornings since 1995, Soccer AM is set to be axed by Sky Sports at the end of the current football season.

The popular show, which comprises football chat, celebrity guests and fun features such as You Know The Drill and Soccer AM Pro AM, is expected to end on May 27.

It has been reported that Soccer AM staff members were told on Tuesday that the 90-minute programme would be ending, with host John ‘Fenners’ Fendley and ex-footballer Jimmy Bullard among those notified.

In a recent statement, a Sky spokesperson said:

“Soccer AM has played an important role in our coverage of football for the past three decades, and we continually adapt to the evolving needs of our customers.

“We now go into a period of consultation to discuss the proposed changes with our people. We are unable to provide more detail while these consultations are underway.”

It is believed that Saturday Social, which previously aired before Soccer AM, will take the place of the axed show. Saturday Social covers all the big talking points from the Premier League, Europe and beyond. 

During the show’s peak years, Soccer AM was hosted by Tim Lovejoy and Helen Chamberlain, with millions of viewers tuning in every week to catch segments like Skill Skool, which showcased the talents of up-and-coming players. 

Other notable figures such as Andy Goldstein and Max Rushden went on to host the show, while popular crew members like Peter ‘Tubes’ Dale and James ‘Rocket’ Long starred over the years.

In recent times, however, Soccer AM’s ratings have plummeted, and the show’s influence has waned. Accordingly, Sky has decided to pull the plug on the programme and freshen up its coverage.

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