Sky Sports have added the upcoming Netball World Cup to their summer schedule. SPORTSFIVE, the international broadcasting company for World Netball, has struck a deal with Sky Sports to telecast the entire tournament in the UK.
This year's Vitality Netball World Cup will take place in Cape Town from the 28th of July to the 6th of August.
The broadcast rights for every match are held by Sky Sports in the UK. They will, however, make one match per day free-to-air on Sky Sports' YouTube channel.
A whole new lineup of presenters has also been added to Sky Sports' coverage of the World Cup, with Caroline Barker and England stars Pamela Cookey and Eboni Usoro-Brown joining the lineup.
At this deal's announcement, Sky Sports director of multi-sports Helen Falkus said:
"The Netball World Cup is the pinnacle in the international calendar and we can't wait to showcase all of the action live for Sky Sports subscribers. We'll also stream selected matches live on the Sky Sports YouTube channel, making action from the tournament available to all."
In response to this significant deal, World Netball CEO Clare Briegal also expressed her delight and said:
"We are thrilled to announce that Sky Sports will be showing every game of the Vitality Netball World Cup 2023 live from Cape Town to our audience in the UK and Ireland.
"Under our core strategy Grow, we made it our aim to bring more netball, to more people, more often by developing our broadcast and digital media strategy and in turn increasing revenue and expanding the reach and profile of netball. This is a clear example of how we are achieving that.
"The Vitality Netball World Cup 2023 is our opportunity to demonstrate the skills of our amazing international netball athletes on the world stage and we thank Sky Sports for being part of this."
SPORTSFIVE was the agency behind this deal and its managing director Malcolm Thorpe confirmed the deal saying:
"SPORTFIVE is excited to confirm Sky's coverage of the Vitality Netball World Cup 2023.
"Sky's position as one of the leaders in women's sport, alongside their commitment to deliver outstanding broadcast quality, will see netball continue to provide high-quality sporting entertainment to fans across the UK and Ireland."
The World Cup will begin on July 28th and New Zealand will take the field as the reigning champions. They defeated 11-time champions Australia in the 2019 World Cup in Liverpool.
The tables have turned now, and England are coming into this tournament on the back of a strong run. They finished third last time around, but England can put an end to the dominance of Australia and New Zealand in Netball this time around.
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