Brazilian commercial network, SBT, is reportedly on the brink of securing a significant free-to-air rights package for the 2026 FIFA World Cup. This deal will include all games played by Brazil's iconic national soccer team.
The rights package under negotiation includes broadcasting privileges for 32 games. The confirmation of this deal is expected in the coming days, according to Brazilian media sources. The highlight of this package is that it encompasses all matches involving Brazil national team - a squad renowned for its five-time World Cup victories and thus considered one of the tournament favorites.
In addition to featuring Brazil matches, this agreement also covers all knockout games from next year's tournament. These crucial matches are scheduled between June 11 and July 19 across Mexico, the US, and Canada.
Enhancing existing broadcasting partnerships in Brazil
This impending agreement with SBT will supplement existing broadcasting partnerships in Brazil for the World Cup. These include deals with broadcasting giant Globo and CazeTV streaming outlet - which has already announced plans to broadcast all 104 matches through an exclusive deal inked two months ago. The LiveMode agency manages CazeTV platform operations and oversees selling World Cup media rights in Brazil via an exclusive contract with FIFA - soccer’s global governing body.
Despite experiencing a relatively disappointing qualifying campaign by their high standards, expectations remain high that Brazil will progress deep into the tournament stages at the upcoming World Cup. In contrast, during the previous men's World Cup held late in Qatar in late 2022, Croatia eliminated them at quarter-final stage.
Coverage of that tournament was provided by a combination of CazeTV, Globo and Band (a Brazilian free-to-air commercial network) through a sub-licensing deal with Globo.
SBT's existing rights
SBT already holds rights to several high-profile soccer events. Among these is the European men's UEFA Champions League, which it has secured through the 2026-27 campaign. The network also broadcasts South America's second-tier Copa Sudamericana.
In conclusion, this potential deal between SBT and FIFA will not only enhance Brazil’s World Cup viewing experience but also solidify SBT’s position as a leading broadcaster of major soccer events in Brazil.
