Premier Sports, a leading pay-TV network in the UK and Ireland, has secured exclusive broadcasting rights for this year's Copa America. This marks a significant milestone for the broadcaster as it continues to expand its sports coverage.
Under the agreement, Premier Sports will provide live coverage of all 32 matches taking place during the tournament. The games will be broadcast exclusively on Premier Sports across both regions. This deal represents an exciting opportunity for football fans to follow their favourite South American teams closely.
The Copa America tournament is scheduled to take place from June 20th to July 14th across 14 cities in the US. The competition features national soccer teams from South America and is one of the most anticipated events on the global football calendar. Previously, public-service broadcaster BBC held broadcasting rights for Copa America matches in the UK. However, this year's edition marks a shift with Premier Sports taking over.
Dentsu hold global consulting rights
Dentsu, a Japanese advertising giant, holds exclusive global consulting and commercial sales rights to Copa America under a decade-long agreement with Conmebol - South American soccer confederation running until 2028.
This partnership further solidifies Dentsu's position as an influential player within international sports marketing circles while providing Conmebol with strategic guidance and commercial expertise throughout their relationship.
This acquisition represents Premier Sport’s first major sports rights deal since repurchasing Viaplay UK channels earlier this month. It signifies an important step forward in expanding its portfolio of live sporting events available to subscribers across both territories.
Anticipated attendance record on cards in US
The upcoming edition of Copa America will be returning to US soil for the first time since setting an attendance record back in 2016 when nearly 1.5 million fans attended matches throughout the tournament.
The 48th edition of the 16-team Copa America is expected to draw significant attention, with defending champions Argentina set to open the tournament against Canada at Mercedes-Benz Stadium in Atlanta. This match-up, along with others throughout the competition, promises an exciting and engaging viewing experience for football fans across UK and Ireland.
Premier Sports' acquisition of Copa America broadcasting rights marks a significant development for sports broadcasting in UK and Ireland. It not only provides football fans with exclusive access to one of the most prestigious tournaments but also underscores Premier Sports' commitment to delivering high-quality sports content.
