Netflix has moved to lock in its next major football moment by naming IMG as the production partner for its coverage of the 2027 FIFA Women’s World Cup.
The tournament will run from June 24 to July 25, with all 64 matches covered live. Netflix says it is also commissioning more than 100 hours of studio programming to sit alongside match coverage. IMG will back Netflix with production for the full live schedule, and will also support the streamer’s coverage of the tournament draw. That draw is due to take place on 11 December.
Adam Kelly, IMG president, said:
“The FIFA Women’s World Cup is one of the fastest-growing events in global sport, showcasing the best football and captivating new audiences worldwide.
“As Netflix makes its live football debut, we're excited to help bring this tournament to new and existing fans in the US and Canada. Netflix’s scale, discoverability, and storytelling, combined with IMG's best-in-class production expertise, make this a huge moment for football and women’s sport.”
For audiences, the plan is tailored by territory: Netflix describes the US and Canada as its exclusive home for the 2027 Women’s World Cup, as well as the 2031 edition. In the US, coverage will be available in English and Spanish, while in Canada it will run in English and French.
Why this matters for women’s football coverage
This agreement underlines how quickly Netflix is trying to translate its sports rights into “event” viewing rather than just highlights and documentaries. The 2027 Women’s World Cup is being presented as Netflix’s most ambitious sports production to date, and it will mark the streamer’s first live soccer broadcast in the US and Canada.
For fans, the immediate impact is practical: Netflix is building a single destination product around the tournament, from the draw through every match. That can make it easier for viewers to follow teams and storylines across the whole competition, rather than switching between different rights holders as matches come thick and fast.
It also suggests Netflix is treating the Women’s World Cup as a cornerstone property within its wider live sports push. The company has previously secured rights covering other major competitions, including the Gold Cup and Nations League Finals for men’s national teams in Mexico through 2029, and it also has significant deals connected to the NFL and WWE.
With IMG involved—an established name across multiple major sports and media productions—Netflix is aiming to bring a high-production approach to a tournament that is also making a notable geographical leap: the first Women’s World Cup to be staged in South America. For the next step in the timeline, supporters should circle 11 December for the draw before the build-up to the June 24 start in Brazil.
