In a move that has stirred up Italian football, Lazio have been given the green light to use Rome's EXPO 2030 campaign on their shirts. This decision comes in direct opposition to the recent sponsorship deal between arch-rivals Roma and Riyadh, which has sparked a significant political fallout.
The controversy began when Roma announced a new sponsorship deal with Riyadh Season, worth a staggering €25m per season. The deal immediately sparked a political uproar, primarily because Riyadh and Rome are the two main contenders for the opportunity to host the prestigious EXPO 2030 event.
With the decision on the host city imminent, Roma's decision to advertise Riyadh, the direct rival of Rome, has been met with widespread criticism.
Lazio's public stance and support for Rome 2030
In response to Roma's controversial move, Lazio took a very public stance by offering to use the Rome 2030 logo on their own jerseys. This move is seen as a show of support for Rome's bid to host the EXPO 2030 event.
Former Mayor of Rome, Virginia Raggi, announced on Radio Radio that Lazio President Claudio Lotito had agreed to adopt the logo. The new jerseys, bearing the Rome 2030 logo, are expected to be debuted in their upcoming Serie A match against Sassuolo.
Lazio's sponsorship situation
Lazio's decision to support Rome's EXPO 2030 campaign comes at a convenient time for the club. They currently do not have a shirt sponsor following the end of their deal with Binance. This situation has provided the perfect opportunity for Lazio to show their support for Rome's bid to host the EXPO 2030 event.
The sponsorship saga between Roma and Riyadh, and Lazio's subsequent decision to support Rome's EXPO 2030 campaign, has added a new dimension to the rivalry between the two clubs. As the decision on the host city for the EXPO 2030 event draws near, the world of football will be watching closely to see how this political drama unfolds.
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