In a significant development for sports betting enthusiasts, Genius Sports has announced an exclusive partnership with Serie A. This collaboration will see the company deliver data and video to a global network of sportsbook partners for every Serie A, Coppa Italia, and Supercoppa Italiana fixture through the 2028/29 season.
The agreement gives Genius Sports exclusive rights to all fixtures in Italy's top-tier football league - Serie A. Additionally, it includes access to matches from Coppa Italia and Supercoppa Italiana. The deal is set to revolutionize how fans interact with these games by delivering data and video content directly to a worldwide network of sportsbook partners.
Luigi de Siervo, CEO of Lega Serie A, said:
“Data and technology are transforming football, with growing importance across sport, media, and betting. That’s why we’re proud to announce a landmark agreement with Genius Sports who, in recognition of their visionary technology, will now become the sole authorised distributor of official Lega Serie A data and international streaming rights for betting operators through the 2028/29 season.
“In this rapidly evolving market, this partnership ensures only verified, official data is commercialised — protecting fans, preserving integrity, and defending vital revenue for clubs. It’s a decisive step in our fight for legality and a call to lawmakers to support the rights of leagues and the safety of bettors.”
Accessing media rights for data & tracking
Beyond just match coverage, this partnership also grants Genius Sports access to Serie A matches for both data tracking and broadcast augmentation. This means that they can enhance their offerings with match reports, news content, analysis as well as augment broadcasts with additional information overlays.
This comprehensive access will allow Genius Sports not only to provide real-time game updates but also enrich the viewing experience by integrating detailed analytics into their coverage. It's an exciting prospect for fans who want more than just live scores; they want insights that help them understand the game better.
Supercharging BetVision
Genius Sports has stated that this partnership will "supercharge" its interactive live betting product - BetVision. First launched in collaboration with NFL across US sportsbooks, BetVision offers fans an immersive way of experiencing live games.
With BetVision, viewers have the ability to watch live games, engage with statistical overlays, personalize their viewing modes, and place bets all within a single interactive player. The integration of Serie A fixtures into this platform is expected to significantly enhance its appeal among football enthusiasts worldwide while providing them an engaging platform where they can place bets based on real-time data and insights.
The partnership between Genius Sports and Serie A is a significant step forward in the sports betting industry. By providing exclusive access to key Italian football fixtures, comprehensive media rights for data tracking, and an enhanced BetVision platform, this collaboration promises to deliver an unparalleled experience for sports fans and betting enthusiasts alike. It's a testament to how technology can transform traditional sports viewing into an interactive, engaging experience that goes beyond just watching the game.
