Broadcasting giant now holds the rights to the German top flight and German Cup in the country
The German Football Federation (DFB) has signed a deal with Sony Pictures Network to provide coverage of the German Cup, otherwise known as the DFB-Pokal, in India throughout this season.
The competition was made available completely free in India last season via live streaming on YouTube, as the German Federation failed to reach a broadcasting deal with any partners in the region.
This season, the DFB will be happy to announce its new partnership with Sony Pictures Network, which will see DFB-Pokal matches air on live television in India, as well as via live streaming on its OTT platform SonyLIV.
For Sony, this exclusive rights deal sees the giant add to its existing German football offering in the country. SPN now owns the rights to the German Bundesliga and the DFB-Pokal in India, making it the place to be for German football fans in the country.
Not only will Sony Pictures Network be providing full tournament coverage in India but also across Sri Lanka, Bangladesh, Pakistan, Afghanistan, and elsewhere in the region.
Sony's coverage of the DFB-Pokal got underway last month during the second round of the competition and will continue until the end of this campaign at least.
Sony will continue to be the home of the Bundesliga in India after signing a two-year deal in 2021.
Elsewhere in German football TV rights, Optus Sport has secured the rights to both the mens and womens edition of the DFB-Pokal in Australia.
The Bundesliga continues to strive for a greater global reach as it secures more and more agreements with international broadcasters. Executives will hope that these latest deals will lead to an increase in popularity for the league in key markets.
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