Aston Villa, a renowned Premier League club, has recently installed the UK’s largest indoor fan zone screen at its warehouse venue adjoined to Villa Park. This significant development was made possible through a partnership with LED specialist ADI.
The warehouse at Villa Park now boasts an impressive 90.3m2 bespoke LED screen as its centrepiece. This ultrawide display is not just an aesthetic addition but also serves multiple purposes. It can function as a backdrop for live entertainment or act as the primary screen for large-scale presentations, screenings, exhibitions and conferences.
Ben Hatton, chief operating officer at Aston Villa, said:
“Our long and trusted partnership with ADI continues to deliver – this time with the largest indoor fan zone screen in the UK. The ultrawide format strengthens our warehouse offering, enhances the matchday experience and provides a flexible platform for future activations as part of our ongoing regeneration.”
This installation marks another milestone in the over 25-year partnership between Aston Villa and ADI. The ultrawide display joins more than 750m2 of new LED screens and signage that were installed during the 24/25 season as part of the total stadium transformation of Villa Park.
Key features of the ultrawide display
The ultrawide display installed at Villa Park boasts several key features. Firstly, it covers an area of 90.3m2, making it the largest indoor fan zone screen in the UK. Secondly, its versatility allows it to be used for a wide range of purposes including live entertainment, large-scale presentations, screenings, exhibitions and conferences. Lastly, this project has further solidified the long-standing relationship between Aston Villa and ADI as they continue to collaborate on innovative ventures.
In addition to installing this massive LED display, there are other aspects involved in transforming this iconic football ground into a modern sports venue. The wider programme includes production and maintenance of matchday content along with providing a new UEFA-compliant digiBOARD perimeter system. This comprehensive transformation aims to enhance fans' experience by offering them high-quality visuals during matches while also catering to other events such as concerts or corporate gatherings held at this venue.
Aston Villa's initiative to install the UK's largest indoor fan zone screen is a testament to their commitment towards enhancing the overall experience for sports fans and attendees of various events. This, coupled with their ongoing partnership with ADI, promises more exciting developments in the future.
