Sports fans and sports betting enthusiasts in France have a reason to rejoice as DAZN, the global sports streaming service, is set to offer live Ligue 1 games for commercial premises. This move will allow restaurants, bars, clubs, casinos and hotels across the country to purchase access to matches and show them live at their venues.
Starting from the 2024/25 season, DAZN will become the new home of Ligue 1 matches in France. This development marks a significant shift in French football broadcasting landscape. The deal ensures that commercial premises can provide their customers with an immersive experience by showing nine live matches per round.
Expanding access to live sports
The decision by DAZN is part of its broader strategy aimed at expanding access to live sports events. By offering commercial premises the opportunity to purchase these games, it not only enhances customer experience but also potentially boosts business for these establishments during match times.
Tom Tregelles, EVP commercial at DAZN, said:
“Ligue 1 McDonald’s matches will now be available across bars and restaurants nationwide via DAZN’s commercial offering. Benefitting from the high quality of the content and the excellent value of the proposition, businesses can attract more people into their venues by partnering with DAZN.
“We are on a journey to become the ultimate destination for all sports fans, and maximising B2B opportunities plays a significant part in this ambition, while also growing our reach and revenues.”
Casinos and Hotels stand to benefit
For restaurants, bars and clubs this could mean increased footfall during match times as fans gather around screens cheering on their favourite teams. It could also lead to higher sales as patrons are likely stay longer while watching these matches.
Casinos stand a chance of attracting more visitors who might want a break from gaming tables or slot machines while still enjoying an exciting atmosphere with fellow supporters. Hotels can use this opportunity as an added value proposition for guests who are keen on keeping up with their favourite sport even when they're away from home.
This initiative by DAZN promises not only enhanced viewing experiences for sports fans but also potential business growth opportunities for various establishments across France. With such developments taking place in the world of sports broadcasting and betting industry alike - it's clear that the future of sports viewing is becoming more accessible, interactive and exciting than ever before.
