DAZN, a leading sports streaming platform, has recently released viewership insights about its football content across various global territories. This article delves into the key facts and figures surrounding DAZN's coverage of major football leagues including the FA Cup, Premier League, Serie A, Bundesliga, LaLiga and women’s football.
DAZN Germany reported a significant 45% increase in total viewership for the semi-finals from the 2022/23 season to the 2023/24 season. Although specific viewing figures were not provided by DAZN, this surge indicates an escalating interest in this prestigious tournament.
The Manchester United v Liverpool match on March 17th, 2024 attracted record-breaking viewership on DAZN Spain and Japan platforms. Meanwhile, for Italian fans tuning into DAZN Italy, it was Manchester City vs Chelsea semi-final held on April 20th that garnered maximum attention.
Premier League interviews made big impact on DAZN Portugal
On both DAZN Spain and Portugal platforms, Liverpool v Manchester City match (10 March 2024) emerged as the most-watched game of this season. The Manchester United v Manchester City match (29 October 2023) also made it to top three most-watched league matches.
In addition to matches themselves; interviews with Marco Silva and Bruno Fernandes along with Andreis Pereira and João Palhinha have been particularly popular among Portuguese users of DAZN.
Serie A registered record-breaking viewership
Serie A games offered on DAZN Italy witnessed massive popularity with Inter v Juventus (4 February 2024), Juventus v Inter Milan (26 November 2023), Napoli v Inter Milan (3 December 2023) each attracting over two million viewers. The total viewership for this season on DAZN Italy reached a staggering 210 million.
Tom Burrows, global head of rights at DAZN, said:
“DAZN is unquestionably the home of men’s and women’s football, delivering an unprecedented portfolio of football content that brings fans worldwide to the heart of the action. We collaborate closely and strategically with the world’s largest leagues and rights holders to grow and sustain a passionate and engaged audience of sports fans. DAZN looks forward to continuing to deliver the best football content as the ultimate sports entertainment platform.”
Surprising games generated record numbers in Bundesliga
Since December, the most-watched matches on DAZN Germany have been VfL Bochum v FC Bayern München (18 February 2024), Bayer 04 Leverkusen v SV Werder Bremen (14 April 2024), and SC Freiburg v FC Bayern München (1 March 2024). The most popular match attracted an audience of more than 1.6 million viewers.
Same story in La Liga
For both DAZN Spain and Portugal, the Barcelona v Real Madrid match held on October 28th, 2023 was the most-watched game this season. Barcelona's clash with Girona also ranked in the top three in both regions. Additionally, DAZN Spain’s “El Clásico de una Nueva Generación” programme drew a large audience from LaLiga fans.
Women’s football increasing global reach
DAZN boasts of holding the largest portfolio of women’s football rights globally. Its Visa FanZone initiative launched for UWCL quarter-finals has reached fans in as many as 170 countries in six different languages. This interactive platform includes live chat functions, polls, quizzes and prizes such as VIP trips to UWCL finals.
The quarter-finals and semi-finals held during March and April delivered an impressive count of over seventy-two million Visa brand impressions along with nearly nine hundred thousand chat messages, votes and reactions within Visa FanZone.
These insights provide a comprehensive understanding of how various football leagues are performing across different territories on DAZN's platform - indicating not just their popularity but also highlighting key trends among sports enthusiasts around the globe.
