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Apple TV+ price hike impacts MLS Season Pass subscription price

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The streaming service is now priced at $9.99 per month

Apple TV+ has announced a price hike, which will significantly affect soccer fans in the United States and globally. The streaming service, which has been focusing more on its soccer content, will now cost more for subscribers to access documentaries, fictional shows, and more. This change also impacts the savings that Apple TV+ subscribers enjoy on the MLS Season Pass.

Previously, Apple TV+ was priced at $6.99 per month. However, the price has now been increased to $9.99 per month. This makes Apple TV+ more expensive than several other streaming services. Despite this, the price increase aligns with the trend followed by other services such as Paramount+, ESPN+, and Peacock, which all underwent price changes in 2023.

Impact on MLS Season Pass

For soccer fans, the most significant change will be the effect on the MLS Season Pass. The price of this dedicated streaming home of American top-flight soccer remains unchanged at $14.99 per month ($99 for the year). However, Apple TV+ subscribers who also subscribe to the MLS Season Pass will now pay $23 per month, up from the previous $20.

Subscribers to Apple TV+ have access to a variety of soccer-related content. Some of the productions on the service are centered around MLS. For instance, the Messi Meets America documentary, which aired recently, focuses on Messi’s time in Major League Soccer. Apple has also released documentaries on Real Madrid and the European Super League.

The arrival of Lionel Messi at Inter Miami has been a significant draw for soccer fans using Apple TV+ and the MLS Season Pass. The popular show Ted Lasso, although no longer in production, was a significant boost to the popularity of Apple TV+. Fans wanting to watch the show will now have to pay more per month.

Upcoming releases and promotions

Apple TV+ has three new episodes from the docuseries focused on Lionel Messi coming out soon. One of them focuses on his time with Argentina as the nation won the World Cup in Qatar. This much-anticipated documentary is exclusive to Apple TV+.

In response to the price increase, Apple is promoting Apple One, a bundle program that offers further savings on a variety of Apple’s subscription services. It includes extra cloud storage, Apple Music, and Apple Arcade. The price hike of Apple TV+ might push more people to subscribe to Apple One to bundle their services.

While the price increase might seem steep to some, it's important to remember that Apple TV+ is offering exclusive content that can't be found elsewhere. For soccer fans, especially those interested in MLS and Lionel Messi, the service still represents good value. However, it remains to be seen how this price change will affect the overall subscriber base of Apple TV+.

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