As the Nation Gears Up for Super Bowl LVIII, Ad Spots Almost Sold Out
In a testament to the NFL's enduring appeal in an otherwise dwindling television advertisement market, nearly 70% of advertising slots for Super Bowl LVIII are reportedly sold out - well before training camps even commence later this week.
CBS Sports is handling this lucrative ad inventory and their swift sales gains are all-the-more impressive given they've occurred seven months ahead of the match set to take place on February 11 in Las Vegas.
The rates remain robust as well; mirroring those seen during last year’s clash between Kansas City and Philadelphia where each half-minute slot fetched around $6 million to $7 million.
Putting these figures into perspective, Fox Sports managed to sell about 95% of available ads by September for Super Bowl LVII while NBC Sports had similarly high numbers with virtually all inventory being snapped up by kick-off time at Super Bowl LVI at the start of the previous season.
Yet what makes CBS Sport's achievement more remarkable is its timing amid July doldrums when TV ad markets generally weaken coupled with persistent fears about a potential economic recession looming over the U.S. economy.
Indeed, despite these challenges, interest in NFL matches remains unwaveringly high across genres making it one irresistible proposition for advertisers.
As per recent data released by the Nielsen ratings system –an incredible 82 out of the topmost hundred broadcasts watched nationwide last year were NFL games! This statistic shatters the league's own record from a preceding year when it held just below that figure at 75 broadcasts.
Superbowl LVIII will not only be played under such overwhelming popularity but also coincides with Las Vegas hosting its first-ever marquee event marking another big stride towards cementing city’s burgeoning repute as sports haven par excellence thanks notably due Raiders’ Allegiant Stadium which has been chosen venue this time round.
And yet again underlining football spectacle’s allure among advertisers—this time owing less perhaps game itself rather than prevailing external factors—is ongoing strike Hollywood actors writers that have brought film television production virtual standstill leaving marketers little option save flocking towards sporting events like forthcoming showdown Sin City instead divert investments elsewhere entertainment industry floundering amidst labour dispute.
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