The Women's Super League (WSL) is set to increase its global footprint for the 2025/26 season, having added 13 new international broadcasters to its roster. This move comes as part of a strategic effort to expand the league's reach and engage more sports fans worldwide.
Among the new broadcasters are Stan Sport in Australia, Migu, Hayu and iQiyi in China, Dubai TV in MENA (Middle East and North Africa), beIN Sports in Southeast Asia, and Movistar in Spain. These partnerships were facilitated by IMG, which has been appointed as WSL Football’s exclusive international media rights representative under a multi-year deal.
Other notable additions include RTL in Belgium; GOAT and X-Sports in Brazil; Rogers in Canada; SportKlub covering Croatia & Slovenia; Charlton for Israel; Sky Italia providing highlights only for Italy; U-Next broadcasting games live from Japan among others.
YouTube channel streaming
In addition to these traditional broadcast deals, WSL has also made provisions for territories without official broadcasters. The WSL YouTube channel will stream matches from both the WSL and second-tier WSL2. Operated by Little Dot Studios, this platform will also show games not selected for broadcast even within territories that have an official broadcaster.
According to data from YouGov, the previous season (2024/25) achieved a global audience of 72.1 million viewers – with an impressive 74% of that audience coming from outside the UK. This clearly indicates a growing interest globally towards women's football leagues like WSL. Sky Sports and BBC continue their role as UK broadcasters of the WSL with production plans recently revealed by both entities.
This expansion into new markets signifies an exciting time for the WSL. With a growing global audience and new international broadcasters on board, the league is poised to reach more sports fans than ever before. This move not only promotes women's football but also provides an exciting opportunity for sports betting fans worldwide.
