Tottenham Hotspur, one of the biggest clubs in the English Premier League, has announced an extension of their partnership with Hong Kong-based life insurance and financial services company, AIA Group Limited. This partnership has been ongoing since 2013 and is considered one of the longest club sponsorships in Premier League history.
The new deal will see AIA remain as Tottenham's front-of-shirt sponsor until the end of the 2026/2027 season. Following this period, they will transition to become the training wear sponsor until 2032. In July 2027, AIA will shift from being a Global Principal Partner to a Global Training Partner.
AIA's logo will continue to be prominently displayed on LED signage at Tottenham's stadium. Furthermore, its campaigns are set to include both men's and women's teams - a testament to their commitment towards promoting inclusivity in sports.
Long-standing partnership
Tottenham first partnered with AIA back in 2013 when they sponsored kit for cup games. Since then, starting from the 2014/15 season onwards, AIA has been serving as their primary kit sponsor.
This long-standing relationship between Spurs and AIA is not just about branding; it also reflects shared values and mutual growth over time. Over these years, Tottenham have established themselves as one of England’s top-flight clubs – winning their first trophy during this period by defeating Manchester United in UEFA Europa League final last summer.
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said:
"During our long-term partnership to date, Tottenham Hotspur and AIA have made history together. Both brands have experienced significant growth as we have shared unforgettable moments on and off the pitch, including some of the most important events in our Club’s history.
"Importantly, the partnership has been able to make a tangible, positive difference in the lives of thousands of young people across Asia – bringing our unique brand of football coaching to a region that has such a huge passion for the game – with the clear message of empowering people to live Healthier, Longer, Better Lives. We are incredibly excited for the next chapter of a special partnership that will see our two globally recognised brands remain synonymous with each other for many years to come."
Impact beyond football
The partnership between Spurs and AIA extends beyond football pitches too. Over 175 thousand young people across Asia have participated in football clinics led by Spurs coaches under this collaboration - an initiative that underscores both parties' dedication towards nurturing young talent globally.
This extension not only signifies a successful business relationship but also the shared commitment towards promoting sports and fostering young talent.
The extended partnership between Tottenham Hotspur and AIA Group Limited is a testament to their shared values, mutual growth, and commitment towards promoting inclusivity in sports. As they move forward together, fans can look forward to more exciting developments both on and off the pitch.
