In a significant move towards gender equality in sports broadcasting, TNT Sports and Women In Football have unveiled the details of their recently announced partnership. The collaboration aims to create a gender-equal working environment within the sports industry.
The partnership was disclosed along with TNT Sports’ plans for the 2025/26 football season. While both entities have collaborated in the past, this marks a formalization and expansion of their relationship. Notably, TNT Sports is now the third major media organization to join forces with Women In Football, following Sky Sports and News UK.
Women in Football CEO, Yvonne Harrison, said:
“TNT Sports is playing a key role in making sure talented women receive the opportunities they deserve in the broadcasting industry. Joining Women in Football as a corporate member means we can work closely together to build on that good work and help to make sports media a truly gender-equal environment.
“I’m a big fan of their coverage and presenters, so it’s fantastic to welcome TNT Sports into the Women in Football family.”
Women In Football is an influential professional network boasting over 12,000 members worldwide. It's dedicated to championing women’s roles in football and promoting gender equality throughout all levels of the sport.
Role of women in football in this collaboration
As part of this partnership, Women In Football will provide crucial support to TNT Sports with its goal of becoming a more inclusive workplace. In this collaboration, Women In Football will play a pivotal role by offering consultancy services to TNT Sports, providing expert advice on the effective implementation of gender equality policies. They will also conduct workplace culture audits to assess current practices within TNT Sports and suggest necessary improvements.
Furthermore, Women In Football will facilitate the participation of female staff from TNT in their esteemed 'Women in Football Leadership Course'. This initiative is designed to empower women within the organization by equipping them with essential leadership skills for career advancement.
This strategic alliance between TNT Sports and Women In Football signifies an important step towards achieving gender parity within sports broadcasting. By leveraging each other's strengths, they aim not only to create an equal working environment but also set an example for other organizations in this sector. As such partnerships become more commonplace, it's hoped that they'll pave way for greater diversity and inclusion across all areas of sport.
