The Saudi Pro League, the First Division League, and the Saudi Football Federation have announced that Thmanyah Publishing and Distribution has won exclusive broadcasting rights for major football tournaments in the Middle East and North Africa. This landmark deal will span five years, starting from the 2025/2026 season through to 2030/2031.
Thmanyah's acquisition of these rights marks a significant shift in sports broadcasting within this region. The agreement includes coverage of key competitions such as the King Cup, Saudi Pro League (Roshn League), Saudi Super Cup, and First Division League (Yelo League).
Football fans can look forward to enjoying matches freely via newly launched satellite channels. Additionally, subscription-based packages will be available offering extra benefits. These packages promise an integrated digital and television experience that is set to revolutionize how viewers engage with their favorite sport.
Local & International competition
The selection of Thmanyah as the exclusive broadcaster was not without competition. Both local and international entities vied for these coveted rights. However, Thmanyah emerged victorious due to several factors.
Thmanyah's selection as the exclusive broadcaster was based on several key factors. First, the company demonstrated superior technical capability, which is crucial for producing high-quality broadcasts. Second, Thmanyah showcased its ability to deliver top-notch content while ensuring efficient distribution - a critical aspect in reaching a wide audience effectively.
Lastly and importantly, Thmanyah’s vision was found to be in seamless alignment with strategic goals aimed at enhancing media presence and financial sustainability for these tournaments. This synergy between Thmanyah's capabilities and the tournament organizers' objectives played a significant role in their selection. Thmanya is a subsidiary of the renowned Saudi Research and Media Group (SRMG), further solidifying its position as a leading player in sports media.
Win-Win situation
This development represents a win-win situation both for sports fans who get enhanced viewing experiences and also for tournament organizers who gain increased visibility through high-quality broadcasts.
As we look forward to the 2025/2026 season, it's clear that this partnership between Thmanyah and Saudi football is set to usher in a new era of sports broadcasting in the Middle East and North Africa.
