SPFL set to sign big TV rights deal with Sky

Akash Roy 1 month ago

The Scottish Professional Football League is in talks with broadcasting giant Sky TV over a new deal

The SPFL has entered neogtiations with Sky TV over a new and improved £150m broadcast agreement.

The rights to SPFL football are available from the 2025 season and beyond, and Sky are said to be keen to renew before a competitor beats them to it. It is understood that Sky have put £30m per season on the table, which would represent an increase of £5m per year on the existing agreement.

Sky looking to bump up their share of SPFL matches

This new deal with Sky would bring not only an increase in revenue for the league but also exposure, as the broadcaster plans to screen 12 more games per season. They currently air 48 SPFL matches but are reportedly hoping to add another 12 to make it 60 fixtures in total.

The league is yet to receive any offers from any other broadcasters.

SPFL clubs are also understood to be keen on locking down secondary rights. Under the current agreement between the two, Sky own the absolute rights to every SPFL match of the season and clubs are not entitled to sell non-televised games either to other media partners or to their respective fans on their own DTC live streaming platforms.

SWPL signs TV deal with the BBC

In other news from Scottish football broadcasting, the Scottish Women's Premier League recently announced that it has signed a new three-year deal with BBC Alba and BBC Scotland. The agreement runs until the end of the 2024/25 season and allows the public broadcaster to air live coverage of SWPL matches and highlights programs, including 26 live matches per season and a 45-minute highlights show every week.

SWPL Managing Director Fiona McIntyre said of the deal:

“We’re really pleased to have agreed this new, record deal, which is great news for the League and supporters across the country. The ongoing partnership with both BBC ALBA and BBC Scotland will be vital in growing the game in this country in the coming years, and their long-term support of the women’s game is truly appreciated. This significant new agreement represents the growth and ambition we have for the League. It was a really exciting opening weekend of the SWPL season, and we know that viewers will be in for a treat for the rest of the season.”

Football broadcasting agreements continue to be signed left and right as leagues and media companies alike jockey for position in order to maximise their share of the nation's most popular sport in the early days of a new season.

Stick around for more football news and don't forget to check out our football live streaming page, where you can watch live coverage of some of the biggest leagues from across Europe.

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