The Premier League is set to double its TV rights income in the United States

Craig Hanson 10 months ago

Auction of the English top flight's US broadcasting rights is set to generate over $2billion

The English Premier League is likely going to see a huge windfall of cash thanks to the auction of its TV rights in the US. The league as well as its clubs are set to profit hugely from any deal done with the predicted sale value standing at $2bn, double what they received for the last deal in 2015. At that time NBC paid around €1bn for the rights. This increase in income will be a welcome respite for clubs who have been stricken by a huge decrease in broadcasting and matchday revenue due to the Covid-19 pandemic.

At a projected $2bn, this deal would eclipse all overseas broadcasting contracts previously signed by the Premier League, signalling an uptick in interest across the Atlantic. Executives are said to be shocked that the figure is that high after speculation that the popularity of the league, and football in general, in the US was in decline. This news shows that not only is enthusiasm not declining but football, or soccer as its often called in the US, is in a very healthy position right now.

The traditional auction for domestic TV rights was suspended by the Premier League early this year as it chose rather to renew its existing deals with broadcasters. No such thing will be happening stateside as giants CBS (owned by Viacom), ESPN (owned by Disney) and current rights holders NBC (owned by Comcast) will all compete for the right to show Premier League action for the next five seasons. Those three institutions are the final three in the race. Any deal struck will run from the start of the 2022/23 season next year until the 2027/28 season.

Premier League fixtures shown on NBC averaged 879,000 viewers per match last season which was actually a 2% increase on the year previous. Further evidence that passion for football is growing stateside can be seen by the figures for Man City's 4-1 away win at Liverpool in February, which attracted a high of over 1m viewers. Disney Chief Executive Bob Chapek said at a conference in September that "The number one most-viewed item [on television] every year is sports,”

Stay up-to-date with all things football at Sporticos

We provide data, stats and analysis of games from across the world; a comprehensive TV guide which tells you exactly when and where you can watch your favourite teams in action; trusted, legal sources of live streaming, breaking news and so much more.

Check out our Live Football on TV page.
Here's our Football Live Streaming page.

Follow Sporticos on Google News

Check Sporticos on Google News
Google News Feeds
Read more:

Premier League bosses reportedly considering a Netflix documentary

The English top flight is said to be contemplating the launch of a series of documentaries on the leagueAccording to reports, the English Premier League has been approached by a company called Box to Box Films to produce a docuseries for Netflix. It is believed that the global reach which the EPL could bring to the project appeals to the streaming giant, after a marked decrease in its subscriber base. The company reported a loss of 200,000 global subscribers in April of this year.Box to Box Films is the company responsible for the immensely popular "Drive to Survive" series, which...

Free Football Streams: How to watch big matches from across Europe this weekend

There are plenty of great games available via free football live streams and we have selected a few to share with youIt's expensive being a football fan these days, especially in the UK, but don't let that stop you from watching some fantastic games from around Europe and the rest of the world. There are plenty of fixtures shown on free-to-air television in Britain and around the world. We've put together a selection of some of the most interesting ties that are available to watch completely free this weekend.Some of these games can be watched for free on UK outlets,...

Premier League: Current bookies favourites for relegation

Fans and pundits are already predicting these clubs will lose their places in the English top flightIt's early days in the 2022/23 Premier League season but the experts and bookies On TPP are already making their predictions for which three teams might be doomed to relegation from the top flight this season.It's very hard to predict at this early stage but the warning signs are already there for some clubs, and their fans are understandably concerned. One newly promoted club has already taken the difficult step of relieving their manager of his duties in a desperate bid to turn the...