OneFootball, a leading digital content platform and OTT service, has joined forces with CazeTV, the Brazilian sports streaming channel run by streamer Casemiro Miguel. This partnership aims to target young demographics through a short-form video content channel on the OneFootball platform. The collaboration between these two platforms is set to revolutionize sports streaming for younger audiences. The new CazeTV content channel on the OneFootball platform will host highlights, video clips, and more ancillary content from CazeTV broadcasts.
The content channel will provide extensive coverage of a variety of soccer competitions. This includes the continental Conmebol Copa Libertadores and Copa Sudamericana club competitions, which are some of the most prestigious tournaments in South America. Additionally, it will feature top-flight domestic leagues from major European countries such as Germany, Italy, and Spain. Not to be left out is the Brazilian domestic competition, ensuring local fans also have access to their favorite matches.
The short-form video channel is designed specifically for the younger "digital native" demographic. It will be offered in both landscape and portrait view to cater to mobile phone consumption habits prevalent among this consumer segment.
Win for fans
CazeTV's commitment towards providing comprehensive coverage was evident when it added Italy's Serie A matches to its portfolio last month for the upcoming 2025-26 season. In addition to this expansion move into Europe’s top-flight football leagues, it also secured rights last month to broadcast all 104 matches from the 2026 FIFA World Cup national teams tournament.
OneFootball, chief operating officer Mauritz Schön, said:
“This new channel represents the best of both platforms — blending CazéTV’s raw energy with OneFootball’s immersive matchday experience.”
Since its launch in late 2022, CazeTV has been making waves in sports broadcasting by covering some of the most high-profile sporting events worldwide. This includes action from last year's Paris Olympic Games as well as NFL American football games played internationally. This strategic partnership between OneFootball and CazeTV marks an exciting development in sports broadcasting aimed at young demographics who are increasingly consuming media via mobile devices. By offering short-form video content from a wide range of soccer rights in Brazil and beyond, this collaboration is set to provide an engaging and informative platform for sports fans and sports betting enthusiasts alike.
The addition of Italy's Serie A to CazeTV’s portfolio, along with the rights to broadcast all matches from the 2026 FIFA World Cup, further enhances its appeal as a go-to platform for comprehensive soccer coverage. This partnership promises an exciting future for sports broadcasting that caters specifically to the habits and preferences of younger audiences.
