Nike, the global sportswear giant, has reaffirmed its commitment to Australian football by extending its partnership with Football Australia for another ten years.
This move pushes the collaboration into its third consecutive decade, demonstrating Nike's unwavering support for the sport in Australia.
The renewed deal serves as a testament to Nike's commitment to supporting Australian football, which spans across both the men's and women's teams at all levels of the game.
Nike confirm commitment to football in Australia
This long-term partnership is a clear indication of Nike's dedication to fostering the growth and development of football in Australia.
Nike Pacific Vice President and General Manager, Ashley Reade, said
“In the past two decades, we’ve seen football in Australia grow to incredible heights and this year achieve sold-out stadiums and record-breaking jersey sales. Nike is incredibly proud of the partnership with Football Australia to drive these outcomes."
“This announcement represents our local commitment to the world game, to foster even stronger opportunities for gender equity from grassroots to the elite game. We believe in the vision of Football Australia and look forward to playing our part in the sport’s continued growth.”
Grassroots football set to benefit from renewal with Nike
Nike's support is not limited to the professional level. It also spills over to the grassroots scene.
This includes Australia’s Legacy '23 initiative, a program that has transformed football for women into the country's first community sport to achieve gender parity in participation. This is a significant milestone in the Australian sports landscape, and Nike's involvement has been instrumental in this achievement.
Football Australia CEO, James Johnson, said:
“This is a pivotal moment for Australian football. This extended partnership with Nike not only solidifies their commitment to our national teams, but it also provides significant resources for the growth of grassroots football, our ambitious Legacy ’23 plan and the strategic building of our national iconic brands."
“Our partnership with Nike has been transformative, and this extension represents a strong endorsement for Football Australia and the growth of football at all levels across the nation."
As part of the renewed partnership, Nike will continue to be the official apparel partner for all Australian national teams, including men's, women's and youth setups.
Nike's continued role as the official apparel partner ensures that Australia's national teams will be outfitted in high-quality sportswear that enhances their performance on the field.
This deal not only benefits the players and teams involved but also contributes to the overall advancement of Australian football.
It's an exciting time for sports fans and sports betting fans alike, as they watch the evolution of Australian football unfold over the next decade.
