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World Cup

McDonald’s ends FIFA World Cup sponsorship after 32-year run

Stephen ForresterByStephen Forrester, Staff Writer
Published: 13:49, 26 Oct 2026Updated: 13:50, 26 Oct 2026
IMAGO / CFOTO
IMAGO / CFOTO
McDonald’s backed a major World Cup campaign this summer, aimed at more than 110 countries, but felt the results fell short of expectations

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