Manchester United, one of the most popular football clubs in the Premier League, is on a hunt for a new media director. This follows the announcement by Ian Nolan, their chief content officer, about his impending departure from Old Trafford.
Ian Nolan has been an integral part of Manchester United for almost seven years. During his tenure at Old Trafford, he was instrumental in launching several digital platforms for the club. These include YouTube, TikTok, Snapchat and WhatsApp channels that have significantly boosted the club's online presence and fan engagement.
Nolan also played a pivotal role in spinning off content related to Manchester United’s women’s side into separate channels. This move not only gave more visibility to women's football but also helped create a dedicated fan base.
Innovations beyond social media
In addition to his work on social media platforms, Nolan launched several original content series across digital and MUTV channels. He introduced the club’s official podcast which became an instant hit among fans worldwide.
Nolan's contributions extended beyond Manchester United as well. He assisted Women’s Super League (WSL) with marketing and broadcast initiatives during its rebranding phase to Women’s Professional Leagues Limited.
Furthermore, he was behind launching a social code of conduct aimed at combating online hate - an issue that has become increasingly prevalent in recent times. His efforts towards creating safer online spaces didn't stop there; he also launched United’s Creator Academy - an initiative designed to help young people break into the sector.
Search for a new media director
With Ian Nolan set to leave in September 2021, Manchester United is actively recruiting for his replacement under a new title - media director. The newly renamed position will report directly to Toby Craig who serves as chief communications officer at Old Trafford.
The news about this significant change within one of the world's most famous football clubs was announced by Nolan himself on LinkedIn. The club is now looking forward to welcoming a new media director who can continue Nolan's legacy and further enhance Manchester United's digital presence and fan engagement.
Ian Nolan’s departure marks the end of an era at Manchester United. His contributions have been instrumental in shaping the club’s digital landscape. As the search for a new media director begins, fans and sports betting enthusiasts alike will be keenly watching how this change impacts their beloved club.
