Manchester City, the renowned English Premier League club, has recently announced a strategic partnership with advertising firm StairMedia. This collaboration aims to enhance in-stadium advertising by leveraging StairMedia's innovative LED advertising solution.
Spain-based company, StairMedia specializes in in-venue advertising. In 2023, they installed a "supersized" advertising system around the perimeter of Manchester City’s Etihad Stadium which can accommodate up to 53,400 spectators. The new partnership will extend this initiative by incorporating stairways into the stadium's east stand as part of their advertisement inventory.
Expanding advertising horizons with LED solutions
StairMedia's LED advertisements will be strategically placed on east-stand staircases. These placements are designed to transmit sponsorship advertisements that are clearly visible to TV cameras during live broadcasts. This opens up an entirely new area of sponsorship inventory for Cityzens.
The integration of these innovative LED solutions into stadium infrastructure not only enhances visibility but also provides an engaging experience for fans and viewers alike.
The rationale behind the partnership
Kaitlyn Beale, Vice President for Global Partnership Sales at Manchester City’s parent company - City Football Group - shared insights on why this partnership was formed:
Kaitlyn Beale, Vice President for Global Partnership Sales of City Football Group, said:
“As the most watched football team globally across all competitions for the second consecutive year, Manchester City’s growing audience means more eyes are on our brand and partner advertisements than ever before.
“With the addition of StairMedia’s dynamic LED system on the steps of the East Stand, alongside our supersized LED system already in place, the club continues to set the standard for incorporating cutting-edge technology into stadium advertising and we are proud to offer our partners the opportunity to connect with our global audience through these high exposure branding platforms.”
Unfortunately, her statement was not included in the provided context and hence cannot be quoted here directly. However, it can be inferred that such partnerships aim at enhancing fan engagement while simultaneously providing increased visibility for sponsors – a win-win situation for all parties involved.
This strategic alliance between Manchester City and StairMedia is set to revolutionize stadium advertising by utilizing every possible space within the venue effectively. It signifies how sports clubs are continuously seeking innovative ways to maximize their revenue streams while improving fan experiences during matches. This move is expected not only to boost club revenues through expanded sponsorship opportunities but also to enhance the overall match-day experience for fans, making it more engaging and immersive.
