In a groundbreaking move, FA Cup broadcasts have been delivered over Internet Protocol (IP) for the first time. This innovative step was taken by Pitch International in collaboration with Globecast and Synamedia, marking a significant shift towards cloud-based distribution in sports broadcasting.
Pitch International, an agency that owns broadcast rights across Western Europe, the Middle East and North Africa, spearheaded this initiative. They partnered with Globecast and Synamedia to transition the competition to cloud-based distribution. Globecast’s managed services were instrumental in this process. As a global solutions provider for media, they offer comprehensive technical support for live productions. Their expertise was crucial in ensuring seamless delivery of FA Cup broadcasts over IP.
Synamedia's Quortex Link cloud distribution platform also played a pivotal role. Known as one of the leading independent video software providers globally, their technology facilitated efficient content delivery through cloud-based platforms.
IP-based or satellite reception
This new partnership has opened up exciting possibilities for broadcasters in these markets. They now have access to either IP-based or satellite reception of matches via the Globecast Connect Live SRT platform.
Alex Mehrer, head of live production & distribution at Pitch International, said:
“The FA Cup has a magical quality, with incredible drama, such as non-league Macclesfield’s victory last month. Our new partnership with Synamedia and Globecast gives broadcast rights holders more choice with the option to receive FA Cup match streams over AWS cloud using Quortex Link or to continue with satellite. Interest in switching to the cloud-based stream has already exceeded our expectations.”
The benefits of this new approach to broadcasting include enhanced flexibility, efficiency, and cost-effectiveness. Broadcasters now have the option to choose between IP-based or satellite reception based on their specific needs, thanks to the partnership between Pitch International, Globecast and Synamedia. Furthermore, the use of cloud-based platforms ensures faster content delivery compared to traditional methods. Additionally, transitioning from physical infrastructure to digital platforms can significantly reduce operational costs for broadcasters.
This pioneering move by Pitch International along with Globecast and Synamedia is set to revolutionize sports broadcasting as we know it today. By leveraging modern technology like cloud-based distribution platforms and internet protocol transmission methods, they are paving way for more flexible and efficient broadcasting solutions.
For sports fans and sports betting enthusiasts, this could mean quicker access to matches and a more immersive viewing experience. As we move forward, it will be interesting to see how these advancements shape the future of sports broadcasting..
