The English Football League (EFL) has announced a strategic partnership with Nagravision, a global leader in digital security, to combat live sports piracy. The collaboration aims to "detect, disrupt and deter" illegal streaming of football matches throughout the 2025/6 season.
To effectively counter piracy threats, the EFL will leverage Nagra Streaming Security's advanced AI-powered monitoring system. This technology is designed to quantify the scale of piracy threats against live sports content. It provides a comprehensive view of pirate activity across content rights holders' portfolios by utilizing AI-enabled insights based on a 30-year case history of global pirate activity.
This innovative approach allows for an accurate assessment of the threat landscape and helps in devising effective strategies to protect valuable sports content from unauthorized access and distribution.
Measuring enforcement impact
In addition to detecting potential threats, Nagra Streaming Security’s anti-piracy intelligence capability will also enable the EFL to measure the impact of takedown and enforcement activities. This feature is crucial as it provides tangible metrics that can be used to evaluate the success or failure of anti-piracy measures implemented.
Russell Byrne, head of broadcast operations at the English Football League, said:
“Nagravision’s dynamic, real-time monitoring is an effective and important part of our work to protect our content, clubs and their supporters. The level of information available to us means we can better monitor, identify and take down illegal streams as they appear across various platforms, and ensure that we are providing the best possible experience to those that pay for legitimate services.”
By understanding how these actions affect pirate activity, organizations like EFL can refine their strategies over time, ensuring they remain effective in combating this persistent issue.
Step forward in protecting live sports content
This partnership between EFL and Nagravision represents a significant step forward in protecting live sports content from piracy. By harnessing cutting-edge technology like AI-powered monitoring systems, leagues around the world can better safeguard their assets while providing fans with legitimate ways to enjoy their favorite sporting events.
For sports fans and betting enthusiasts alike who value fair play both on and off-field - this move ensures that you continue enjoying your favorite games without interruption or compromise due to piracy.
The fight against live sports piracy is a continuous one. However, with strategic partnerships like this and the use of advanced technology, there's hope for a future where sports content can be enjoyed freely and fairly by all fans around the globe.
