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DFB secured TV rights deals for Frauen Bundesliga

It is the first time the DFB has secured its international broadcasting rights, with at least 88 matches

The governing body of the German Football Association (DFB) has acquired four major international broadcasting partnerships for the Frauen-Bundesliga, ahead of the 2023-24 season. It is the country’s top-tier women’s football league in which at least 88 matches will be played, or four in six games per week. DFB gained live coverage rights for all continents. 

A title sponsorship deal of the league, broadly known as the Google Pixel Frauen-Bundesliga, was struck in June and was started on 15 September with Freiburg versus Bayern Munich. 

The governing body said we are able to smoothly grow revenues ahead of this season’s fixtures.   

Earlier, one of the leading sports streaming service providers DAZN has acquired exclusive broadcasting rights to the league. DAZN gained rights in its core markets of the UK, the US, Spain, Italy, Japan, Canada and Brazil. Along with exclusives the streaming service provider also acquired rights for non-exclusive territories in Europe. 

DAZN is in a stronger position by earlier owning domestic rights to the league in German-speaking countries, which it shares with telecoms company Deutsche Telekom, however, Sky Deutschland shows highlights. In Germany, the league is also shown via free streaming through Sport1 channel and public broadcasters ARD and ZDF.

Paid TV streamer giant Sky Mexico has acquired rights in Costa Rica, Mexico, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, and Panama. However, the Nordic streaming service provider, Viaplay has secured exclusive rights in Denmark, Sweden, Norway, Finland, Iceland, Poland, the Netherlands, Estonia, Latvia, and Lithuania.

Women’s sports channel, W-Sport has secured rights in several territories in Asia, Oceania, the Middle East, North Africa, and sub-Saharan Africa regions. W-Sport has also owned non-exclusive rights in various European and South American territories, as a part of the deal.

Meanwhile, sports data and analytics company Stata Perform has acquired exclusive global betting streaming rights to all Frauen-Bundesliga matches.

DFB managing director of marketing and sales, Holger Blask, said:

 “The Frauen-Bundesliga is one of the strongest and most exciting women's football leagues in the world. We are delighted to announce these significant agreements with our partners, who have a strong presence in different regions and will be working with us to promote women's football around the world. 

“We firmly believe that these partnerships mark the beginning of an exciting journey that will take the popularity of the Frauen-Bundesliga and women's football in general to a new level.”

DFB has exclusively acquired broadcasting rights for the Frauen Bundesliga. However, other broadcasting providers like DAZN and Sky Mexico acquired rights for different parts of the world. W-Sport has secured rights for different continents and Stata Perform has acquired the exclusive global betting streaming rights.

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