The DAZN Women's Football YouTube channel has reached a significant milestone, hitting one million subscribers. This achievement is a testament to the growing popularity and interest in women's football worldwide.
Since its inception in 2021, the channel has garnered an impressive 2.8 billion impressions. Over the past year alone, it has achieved 65 million views and over 15 million watch hours. In total, since its creation, it boasts nearly 200 million views.
Hannah Brown, co-CEO of Women’s Sport at DAZN, said:
“Our DAZN Women’s Football YouTube channel has grown a large and highly engaged women’s football audience in valuable markets around the world with over 40 million watch hours in the last two seasons and 3.2m unique viewers in October 2024 alone.
“It is an important asset for us, every week driving awareness and engagement in the exclusive content and experiences for women’s football fans on the DAZN platform and also for our partner brands, leagues, clubs and players. Our team are delighted to receive the gold plaque as recognition of the teamwork involved to get us here and are focussed on the opportunities that lie ahead”.
Comprehensive coverage of women’s football
The DAZN Women’s Football YouTube channel offers free live and on-demand coverage of various women's football leagues and international games. These include:
- The Women’s Champions League
- Liga F
- Frauen-Bundesliga
- Serie A Femminile
- Première Ligue
This comprehensive coverage was launched shortly before DAZN acquired the rights to broadcast the Women's Champions League matches in 2021.
DAZN made a strategic move by broadcasting much of the competition for free through their YouTube channel - a deal set to end next summer. This decision not only increased accessibility for fans but also contributed significantly to their rapid subscriber growth. In addition to their YouTube platform, DAZN also offers much of its women's football content for free through its own platform's free tier.
New deal for women’s football campaign
In line with efforts to promote women's football further, DAZN had initially considered placing some content behind a paywall. However, as part of their commitment towards "New Deal For Women’s Football" campaign this year, they decided against this move.
This campaign aims at increasing visibility and accessibility for fans while promoting equality within sports broadcasting industry by offering more content freely available.
Reaching one million subscribers is a significant achievement for DAZN Women’s Football YouTube channel. It not only reflects the growing interest in women's football but also highlights the success of their strategy to provide free, comprehensive coverage of major competitions. As they continue to champion the New Deal For Women’s Football campaign, we can expect even more growth and development in this exciting area of sports broadcasting.
