In a bid to bring football fans closer to their favorite players, DAZN has launched an innovative interactive mobile app feature. This new development offers real-time access to some of the biggest names in football, including Alejandro Balde (Barcelona), Lautaro Martínez (Inter Milan), Enzo Fernández (Chelsea), and Fermín López (Barcelona).
DAZN users can now engage directly with these top players through live chat sessions integrated into the mobile app. This feature allows fans to share their thoughts, ask questions, and interact with players during dedicated live sessions. The first of these interactive sessions is scheduled for Wednesday, 18 February and will be hosted by Barcelona and Spain player Alejandro Balde.
To ensure that language barriers do not hinder communication between fans and players, DAZN has incorporated an AI-powered translation functionality into the live chat feature. This means that fans can communicate in their preferred language and read responses from players translated in real-time.
Collaboration with the residency
This initiative is a result of a collaboration between DAZN and The Residency - which runs the live chats - aiming at enhancing fan engagement within the sports community. It's worth noting that this service is free for all registered users on DAZN.
Shay Segev, CEO of DAZN Group, said:
“This innovation goes to the heart of what DAZN does best – bringing fans closer to their favourite sports. Through real-time, interactive experiences, such as live chats with the world’s best football players, we are elevating how fans connect with football. This strengthens the bond between the game and its global community, while reinforcing our commitment to being the ultimate global home of sport.”
The introduction of this interactive mobile app feature by DAZN marks a significant step towards bridging the gap between football stars and their fans worldwide. By providing real-time access to top footballers via its platform, it not only enriches user experience but also sets new standards for fan engagement within sports apps. Whether you're a die-hard sports fan or someone who enjoys placing bets on your favorite team's performance, this new development promises an exciting opportunity to connect directly with top-tier athletes from around the world.
