Cristiano Ronaldo says production has begun on ‘Day 1s’, his first scripted television series, with the former Portugal forward set to star as himself. Ronaldo, who co-founded UR Marv Studios with filmmaker Matthew Vaughn, also serves as an executive producer on the project.
Ronaldo announced the start of filming via Instagram, posting that ‘production of my first TV show, Day 1s, has just started’. The first details of the cast and filming locations emerged through photos shared by Ronaldo, offering a glimpse of the series’ tone: football-led, business-sharp, and clearly built to sit at the intersection of sport and entertainment.
Damian Lewis stars as Stanley Dalton, a fictional British football agent navigating the world of transfers and the commercial pressures around them. Dave is also in the cast, with Ronaldo’s posts showing Lewis alongside the rapper, suggesting the series is already attracting talent familiar with both mainstream drama and youth-focused music culture.
Ronaldo’s latest acting step comes as he continues to expand beyond football. Alongside playing for Saudi Pro League club Al-Nassr, he has built interests across hotels, fashion, fitness, fragrances and media. The move into scripted television looks like another attempt to turn his global profile into long-term content ownership, rather than relying purely on matchday visibility.
A footballing cameo and possible filming base
Thierry Henry is due to appear as himself, according to the information shared around the production. Ronaldo’s photos also indicated Brentford facilities may have been used as a filming location, with images showing Lewis alongside a dressing-room backdrop connected to the club. That does not confirm an official partnership, but it underlines how ‘Day 1s’ is aiming for authenticity—using real football environments rather than purely studio sets.
For supporters, the appeal is straightforward: the series is built around the transfer ecosystem that fans recognise from transfer windows, agent controversies and behind-the-scenes negotiations—filtered through drama. With Ronaldo himself at the centre of the story, the show is positioned to feel like a “players’ view” of the modern game, rather than a generic corporate thriller.
Ronaldo’s football career has also reached a fresh milestone focus. When he posted about the series, he referenced his ongoing chase towards a 1,000th career goal—having netted 985 times at the time of the announcement—reminding viewers that he is still actively shaping his legacy on the pitch while preparing to extend it on screen.
With production now underway, attention will quickly turn to when the first episodes land and how ‘Day 1s’ balances spectacle with a credible portrayal of how moves are brokered in today’s market.
