Canadian fans of German football have something to look forward to, as Bundesliga International and DAZN have signed a three-year deal that will bring all Bundesliga and Bundesliga 2 matches to Canadian screens.
This partnership comes at a time when football is experiencing incredible growth in Canada, following the national team's impressive performance in the FIFA World Cup last year.
Starting from the 2023-24 season, DAZN will serve as the official broadcasting partner for both Bundesliga divisions in Canada. The agreement not only includes English language broadcasts but also French language broadcasts, local broadcast sponsorship and advertising rights
This collaboration between Bundesliga International and DAZN couldn't come at a better time for Canadian fans. With their country set to co-host the 2026 FIFA World Cup alongside USA and Mexico, there is a growing appetite for top-level football in Canada.
With players like Alphonso Davies making waves while playing for Bayern Munich in Germany's top flight league, interest in German football has also been skyrocketing in the Great White North.
Bundesliga Chief Marketing Officer, Peer Naubert, said of the deal:
“Football is booming in Canada.After the national team made only its second ever FIFA World Cup appearance last year, the country now looks forward to hosting the next edition. It is no wonder football is Canada’s fastest-growing sport.
“The appetite for the Bundesliga is just as strong, and research highlights that we are the fastest growing international league in Canada since 2020. Our history as the home of North American talent, coupled with working with a worldwide powerhouse broadcaster like DAZN, we are excited to see how German football can inspire the next generation of players and fans.”
DAZN's coverage plans for the Bundesliga are comprehensive - they aim to show at least six live matches per week alongside complimentary content related to these matches – providing fans throughout Canada with an immersive viewing experience of one Europe’s most exciting leagues.
Senior Vice President at DAZN Canada, Norm Lem, said:
“We are thrilled to partner with the Bundesliga for the next three years, cementing DAZN’s place as the destination for football fans in Canada. The Bundesliga is one of the premier competitions in world football featuring a host of stars including one of Canada’s favourite sons Alphonso Davies. We have some incredibly exciting plans in place as part of the deal moving forward and we cannot wait to share them.”
With an eye on the upcoming 2026 FIFA World Cup, which will be hosted by Canada, USA, and Mexico, there is great optimism that German football's presence in Canada via the DAZN platform can inspire a new generation of players and fans.
All in all, Bundesliga International agreeing on a long-term partnership with DAZN has opened up exciting opportunities for Canadian fans who are eager to witness top-tier German football action. With comprehensive coverage planned by DAZN, including live matches and additional programming,football enthusiasts throughout Canada are sure to enjoy the best possible experience.
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